Nadja Swarovski is a member of the Swarovski executive board and chair of the Swarovski Foundation's board of directors, at the world's leading crystal manufacturer founded by her great-great-grandfather Daniel Swarovski in 1895 in Austria. As global patron of design for the company, Nadja is committed to forging relationships in the fashion, jewellery, architecture, design, film and art industries in order to create new products celebrating crystal, while continually positioning Swarovski at the forefront of design and consumer trends. 

Born in Germany, Swarovski is an Austrian citizen educated in Europe and the US, obtaining degrees in Art History, Foreign Languages and Latin American studies from Southern Methodist University in Dallas in 1992. She later completed a graduate course in Fine and Deconstructive Arts at Sotheby's in New York, and in Gemology at Gemological Institute of America in New York. She is currently based in London. 

Swarovski's career began with Larry Gagosian, the New York gallerist, followed by a time with legendary fashion publicist Eleanor Lambert. She joined the family business in 1995, working for Swarovski in Hong Kong and travelling extensively in Asia to gain an international perspective before returning to New York. Early in her career Nadja befriended fashion icon Isabella Blow, who supported her vision of bringing Swarovski's rich heritage of working with the leading couturiers of Paris to the forefront of the brand's contemporary image. Blow introduced her to young design talents who became long-time Swarovski collaborators, such as Alexander McQueen and Phillip Treacy. 

This laid the foundations for a series of initiatives including the Swarovski Collective and Runway Rocks, which aim to support and celebrate both emerging and established talents in fashion and jewellery design, as well as luxury jewellery business Atelier Swarovski, whose designers include Zaha Hadid, Christopher Kane, Viktor & Rolf and Karl Lagerfeld. 

In 2002 Swarovski launched Swarovski Crystal Palace, an experimental platform which pushes the boundaries of lighting and design through collaborations with artists, architects and product designers using the medium of crystal. This has resulted in a spectacular body of work which provides a snapshot of the most exciting and creative minds of the first decade of the 21st century and includes work by Ron Arad, Zaha Hadid, Tom Dixon, Ross Lovegrove, Tord Boontje, Arik Levy and Yves Béhar. 

Swarovski is dedicated to charitable activities and oversees Swarovski's global corporate responsibility efforts. In 2013 she consolidated the company's long-term commitment to philanthropy by establishing the Swarovski Foundation.



  1. 25 Apr 2018
    Nadja Swarovski creates an interview.

    Tim Blanks, Nadja Swarovski, Iwona Blazwick, Bronwyn Cosgrave, Stephen Webster and Pippa Small

  2. 17 Mar 2015
    Nadja Swarovski creates an interview.

    Interview: Nadja Swarovski

  3. 13 Mar 2015
    Nadja Swarovski features in a project.

    Unseen McQueen

  4. 8 Sep 2011
    Nadja Swarovski features in a project.

    In Conversation