NOWFASHION is a website dedicated to providing fashion real time, via photographs and information documenting fashion shows and the fashion universe. NOWFASHION.COM launched in January 2011, headed by Valerio Mezzanotti  and Valerio Nappi. Mezzanotti is a well known and highly respected fashion photographer, who has worked extensively in the world of fashion since 1999, contributing to numerous journals and magazines including Vogue USA, The New York Times, The Herald Tribune, and Elle magazine. Nappi has prior experience as a consultant for the international development of global fashion brands, Nappi is committed to altering the landscape of fashion to better mobilise existing technology and new modes of communication.