Paul Hetherington's involvement in establishing SHOWstudio.com began in late 1999, subsequently becoming Creative Director of the project between 2000 and 2009 and overseeing all creative aspects of the site and its aims. His role at SHOWstudio.com evolved from a long history of working with Nick Knight and Peter Saville since the mid-1980s. After studying graphic design and advertising in Sheffield and Reading, Hetherington trained as a designer for Peter Saville from 1984-87. In 1988 Hetherington co-founded his design agency Big-Active, with partners Gerard Saint and Mark Watkins. Leaving Big-Active nine years later, Hetherington returned to collaborate on design and image projects with Nick Knight, and with Peter Saville at his Mayfair-based consultancy 'the apartment'. Major client accounts included Mandarina Duck, the Barbican Centre, Flos and Hugo, plus music packaging for Pulp, Suede, Gay Dad and New Order. Hetherington continues to collaborate on art and design projects with Peter Saville and others, most recently creating an editioned neon artwork for the opening of London art space HOTEL', and working on digital image effects of Nick Knight's 2004 Pirelli Calendar shoot. Hetherington was a judge of the Photography Award at The Hyères International Festival of Art and Fashion.