Rosanna Falconer has worked with Matthew Williamson for five years, launching his digital strategy in 2014 and subsequently promoted to director of the business in 2015.
Falconer began with an MA in modern and medieval languages from Cambridge University and while there she channeled her love of fashion into the student newspaper, where she was fashion editor. After graduating in 2007, she joined the British Fashion Council and soon headed up their first digital department, founding and managing the Council’s social media platforms and websites.
She is co-founder of #FashMash: a networking group that unites fashion and tech, with over 500 members globally. In 2015, she was included in Drapers Magazine's '30 under 30' list. She featured in The Drum’s inaugural Digerati – the magazine’s list of 100 key players setting the agenda across the digital marketing industries. Other fashion industry members included Natalie Massenet and James Hart.