Rue du Mail is a French fashion label established in 2006 at 5 rue du Mail with Martine Sitbon as founding designer. Born in Casablanca in 1952, Sitbon graduated from the Studio Bercot in Paris with a degree in fashion design 1974. She began her career as a fashion consultant and freelance designer before working as head designer at Chloe from the mid 1980s and Byblos from 2001, in addition to her own eponymous label founded in 1984. The Rue du Mail label utilises Sitbon’s strong experience to build collections based on wearable day wear and luxurious evening garments. Rue du Mail defines itself as both and address and creative space that transforms itself each season. Its garments have a carefree Parisian aesthetic which seek to combine Sitbon's signature rock look with French femininity. Sitbon works closely with her husband art director Marc Ascoli on the realisation of Rue du Mail's visual identity.