Ruth Chapman and her husband Tom founded Matches in 1984 near their Wimbledon Village home. Now an international luxury fashion omni-channel retailer with a curated edit that offers the best in new and established international labels, Matches has an online retailing platform and fourteen brick-and-mortar stores. Designed to provide a truly personalised retail experience, Matches embodies international style and London spirit. In addition to being the creative director of Matches own-line ‘Freda’, Chapman also sits on the New Gen panel for the British Fashion Council.