Steve Jung and Yoni Pai are the London based fashion designer duo behind label Steve J and Yoni P. Having known each other for ten years in their native Korea, the pair moved to London to study at Central Saint Martins with the aim of realising their ambitions as designers of their own label. Steve J and Yoni P has shown at London Fashion Week for since 2006. After winning the Central Saint Martins ‘Best Menswear Award’ in 2006 and the Samsung Fashion Design Fund in 2007, Steve J and Yoni P have secured collaborations with L’Oreal, Samsung and SHO jewelry as well as a diffusion range for Topshop.

Selected Publications

  • Davies, Hywel; '100 New Fashion Designers', Laurence King Publishers, September 2008


  1. 6 Aug 2008
    Steve J & Yoni P features in a project.

    Future Tense