Susanne Tide-Frater has been Head of Creative Direction at Selfridges department store in London since 2002, until taking on the same post for Harrods late in 2004. Responsible for the creative strategy of the each enterprise, she oversees new store concepts, sources new products, liases with the buying, marketing, and retail operations as well as the design teams to encourage synergy across the business. A graduate of the Sorbonne and the Institut Francais de la Mode, Paris, Tide-Frater went on to gain experience in textile and clothing as Paris Bureau Chief for the German Marketing Institute. She also worked in strategy development and trend forecasting in companies including Peclers, Paris, and the Institut Francais de la Mode, Paris where she worked as Head of Department, Design Management and Head of International Relations. A persistent hunter of new ideas, Tide-Frater applies the energy she finds in visiting new places and observing people to her working practice.
Susanne Tide-Frater features in a project.
Fashion Week Diaries - Autumn/Winter 2004