Tafari Hinds was born and raised in Jamaica where he had an early affinity for performing arts. He soon moved to London to pursue a career in modelling and to broaden his musical influences in a city that he had always loved.
Tafari quickly excelled in modelling and graced the pages of GQ, GQ Style, Another Man, British Vogue, i-D amongst many others. Tafari soon became known amongst the Fashion Elite and became Vivienne Westwood's muse - working with her in multiple campaigns and shoots.
He is a keen supporter of philanthropic endeavours including Vivienne Westwood's global warming campaign and Emma Watson's fair trade fashion brand "People Tree"
He is currently working on his debut album.