//DIY are a graphic design agency based in Lausanne, Switzerland. It was established by Philippe Cuendet, Laurence Jaccottet and Ivan Liechti, all graduates of the École Cantonale d'Art de Lausanne. The name is a reference to the international dialling code of Switzerland, and +41 is the fashion brand established in 2001 as part of //DIY. The studio works to a principle they call ‘graphic design in the expanded field’, and their combined expertise encompasses art direction, photography, illustration, music, fashion design, confectionery design and video. +41 //DIY explores inspired ways to combine everyday clothes with printed and embroidered visuals derived from the graphic world.
SHOWstudio partners with NIKE to challenge established and emerging artists, designers and creatives to devise new work inspired by the...