In reply to AUDRIECHOW:
I think first one has to know what kind of customer base he/she is trying to reach-is it mass market? Is it ninche market? Is it just Walmart kind of basic tees? Or Alexander McQueen's kind of direction? I think money isn't the main concern, or connection, but it takes brains, talents(be it creative or socializing)hardwork, risk taking guts, luck, more so than connection, beauty. But I think one must be really honest about his/her clientetes and target, not try to be something they are not. Once that's clear, then really push your hardest to get out there and be noticed. Some designs are really not great, or even special, but the marketing and merchandising and pricing make the products more alluring than they actually are-fashion is business, if one doesn't know or can't see it for what it is, for the most part, I think that person would have a hard time surviving the business.
