What This Privacy Policy Covers

* This privacy policy pertains to the use of the SHOWstudio web site at http://www.SHOWstudio.com/

* This privacy policy covers how SHOWstudio treats personal information that SHOWstudio collects and receives. Personal information is information about you that is personally identifiable such as your name, address, email address, or phone number.

* Children under 13 are not permitted to use the SHOWstudio service, and so this privacy policy makes no provision for children's use of the site.

Information Collection and How it is used

General Information

* SHOWstudio collects personal information when you register with SHOWstudio to use SHOWstudio services or to post content on SHOWstudio.

* When you register we ask for your email address and certain optional information such as your name, birth date, birth place, gender, biographical information, ICQ/AIM/Yahoo/MSN user name, and personal interests.

* SHOWstudio automatically receives and records information on our server logs from your browser, including your IP address, cookie, and the page you request.

* SHOWstudio uses information for the following general purposes: products and services provision, identification and authentication, services improvement, contact, research, and anonymous reporting.

IP Addresses

IP Addresses are automatically reported by your browser each time you view a web page. Your IP address is stored in our user registration databases when you register with SHOWstudio.

IP addresses may be used for various purposes, including:

* To diagnose or service technology problems reported by our users or engineers that are associated with the IP addresses controlled by a specific web company or ISP.

* To tailor advertising based on geographic area or other information derived from your IP address. Aggregate information derived from IP addresses may also be reported to advertisers.

* To estimate the total number of users visiting SHOWstudio from specific geographical regions.

* To make sure that people are not voting for themselves or friends during contests or promotions.

Cookies

A cookie is a small amount of data, which often includes an anonymous unique identifier, that is sent to your browser from a web site's computers and stored on your computer's hard drive.

* You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is set.

* If you reject all cookies, you will not be able to use SHOWstudio products or services that require you to "sign in," and you may not be able to take full advantage of the SHOWstudio service.

* SHOWstudio uses its own cookies for a number of purposes, including to:
> Access your information when you "sign in".
> Keep track of preferences you specify while you are using SHOWstudio's services.
> Display the most appropriate advertising banners, based on your interests and activity on SHOWstudio.
> Estimate and report our total audience size and traffic.
> Conduct research to improve SHOWstudio's content and services.

* SHOWstudio lets other companies (such as Google) [that show advertisements on some of our pages] set and access their cookies on your computer. Other entities' use of their cookies is subject to their own privacy policies, not this one. Advertisers or other entities do not have access to SHOWstudio's cookies.

Web Beacons

SHOWstudio uses web beacons to research certain usage and activities of the SHOWstudio and SHOWstudio web sites. The information collected through these web beacons is used to find out more about our users, for more accurate reporting, improve the effectiveness of our marketing, and to make SHOWstudio better. No personally identifiable information from your SHOWstudio account is collected using these web beacons.

Information Sharing and Disclosure

* When you post a message, your SHOWstudio ID or alias that you are posting under is visible to other users.

* If you post personal information online that is accessible to the public, you may receive unsolicited messages from other parties in return. SHOWstudio does not rent or sell your personal information.

* Generally, SHOWstudio does not share personal information about you with other people or non-affiliated companies without your consent except to provide products or services you've requested and in the following circumstances: o SHOWstudio may be required to disclose personally identifiable information under special circumstances, such as to comply with subpoenas, warrants, court orders or legal process or to establish or exercise our legal rights or defend against legal claims

* It may be necessary to share information in order to investigate, prevent, or take action regarding suspected or actual illegal activities, including without limitation, fraud, situations involving potential threats to the physical safety of any person, violations of SHOWstudio's terms of use, or as otherwise permitted or required by law. We will transfer information about you if SHOWstudio is acquired by or merged with another company. In this event, SHOWstudio will notify you by email or by putting a prominent notice on the SHOWstudio web site before information about you is transferred and becomes subject to a different privacy policy. SHOWstudio may share demographic information with business partners, such as "53% of users who regularly user SHOWstudio chat are between 18 and 24" or the like. No personally identifiable information will ever be used without your permission (i.e. we will ask you for a quote or testimonial)

* SHOWstudio may display targeted advertisements based on personal information that is exhibited in people's profiles. This may sometimes make you laugh, as when it shows advertisements for rabbit fin feed on the profile page of a person whose handle is "BunnyLove." When you register with us, your personal information and other data will be stored and processed in the United Kingdom and this information may be subject to the laws of this jurisdictions.

Editing and Deleting Account Information. Security

* You can change your SHOWstudio Account Information at any time.

* We may send you certain communications relating to the SHOWstudio service, such as service announcements and administrative messages, that are considered part of your SHOWstudio account.

* We limit access to personal information about you to employees who we believe reasonably need to come into contact with that information to provide products or services to you or in order to do their jobs.

* Your SHOWstudio Account Information is password-protected.

* In certain areas, SHOWstudio uses SSL-encryption to protect data transmissions.

Changes to this Privacy Policy

SHOWstudio may update this policy at any time for any reason. If there are any significant changes to how we handle personal information we will send a notice to the primary email address specified in your SHOWstudio account or by placing a prominent notice on our site.

If you have questions or suggestions please use you the help form or you can contact us at:

SHOWstudio, c/o SHOW studio Productions Ltd.
Export House,
25-31 Ironmonger Row
London, EC1V 3QN
United Kingdom

Effective Date: August 23, 2006.