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Antony Price and Alex Fury

Antony Price: For Your Pleasure

Rock's favourite couturier, an unparalleled master of modern made-to-measure occassionwear or the most criminally overlooked designer in British fashion? We unpick the bombshell seams of Antony Price's four decades in the rag trade through profile, pictures and the very patterns of his trademark cut to lay bare this veritable and venerated fashion legend.

More in this project

  • Overview
  • Illustration Gallery
  • Catwalk Films
  • Antony Price: Artist Profile
  • Press Archive
  • Press: When Jerry Met Antony
  • Press: Leader of the Glam
  • Press: Talking to... Antony Price
  • Press: Star Frocker

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Illustration Gallery

Back to the drawing-board: a never-before-seen selection of Antony Price's sketches, samples and original artwork chosen by the designer himself

  • Result Wear
  • For Your Pleasure, 1973
  • Zonda
  • Plaza
  • Disciplinary, 1983
  • Helidress, 1983
  • Sci-Fi
  • Avalon Artwork, 1982
  • Siren, 1975
  • Siren, 1975
  • Siren Spray Test, 1975
  • Siren Alternative, 1975
  • Siren Alternative, 1975
  • Stirling Cooper
  • Tropical Floral
  • Susie Bick
  • Let's Stick Together, 1976
  • Tiger, 1976
  • Birds as birds
  • 'Wing' dress
  • Marie Helvin, 1980
  • Blow-Up
  • Avalon Design, 1982
  • Avalon Design, 1982
  • 'Arse Pants'
  • 'G.I.'
  • Riding Jacket
  • Antony Price, 1988
  • South Molton Street
  • Jerry Hall, 1981
  • Jerry Hall, 1981
  • Fashion Theatre
  • Angel Eyes
  • Angel Eyes
  • Angel Eyes, 1979
  • Angel Eyes
  • Angel Eyes
  • Angel Eyes
  • Angel Eyes
  • Angel Eyes
  • Angel Eyes
  • Angel Eyes
  • Angel Eyes
  • Logo, 1979
  • Logo, 1979
  • Philip Treacy, 1996
  • Eighties Exaggeration
  • Sweater Dressing
  • Result Wear

    Result Wear
    One example of Price's potent eveningwear, which remains his enduring trademark. Christened 'result wear' by British journalist and broadcaster Janet Street-Porter, this example utilised semi-transparent silk-jersey for its erotic impact.

    One example of Price's potent eveningwear, which remains his enduring trademark. Christened 'result wear' by British journalist and broadcaster Janet Street-Porter, this example utilised semi-transparent silk-jersey for its erotic impact.

  • For Your Pleasure, 1973

    For Your Pleasure, 1973
    Alternative design for Amanda Lear's Price-devised outfit and pose as featured on the cover of Roxy Music's second album For Your Pleasure

    Alternative design for Amanda Lear's Price-devised outfit and pose as featured on the cover of Roxy Music's second album For Your Pleasure

  • Zonda

    Zonda
    Original artwork for one of the trademark 'Zonda' silkscreened t-shirts, sold at Antony Price's seminal boutique Plaza during the late-1970s. At the bottom right are Price's sketches for the tessellation of the prints during manufacture

    Original artwork for one of the trademark 'Zonda' silkscreened t-shirts, sold at Antony Price's seminal boutique Plaza during the late-1970s. At the bottom right are Price's sketches for the tessellation of the prints during manufacture

  • Plaza

    Plaza
    The Roxy Music song Trash declared 'Go to Plaza, where's the trade?' - and Price's iconic boutique at 34 King's Road (named, like Roxy, after a nostalgic for Art Deco movie-houses) became a cult destination for seventies style fanatics.

    The Roxy Music song Trash declared 'Go to Plaza, where's the trade?' - and Price's iconic boutique at 34 King's Road (named, like Roxy, after a nostalgic for Art Deco movie-houses) became a cult destination for seventies style fanatics.

  • Disciplinary, 1983

    Disciplinary, 1983
    Price's topstitched and laced leather 'Disciplinary' dress from 1983's Fashion Extravaganza, a series of 12 themed vignettes fusing music and fashion staged at the Camden Palace. This outfit was part of a sequence inspired by Marvel Comics

    Price's topstitched and laced leather 'Disciplinary' dress from 1983's Fashion Extravaganza, a series of 12 themed vignettes fusing music and fashion staged at the Camden Palace. This outfit was part of a sequence inspired by Marvel Comics

  • Helidress, 1983

    Helidress, 1983
    Sketch for the 'Helidress' from 1983's Fashion Extravaganza. This outfit was included in the Vietnam tableau, set to the soundtrack of Apocalypse Now

    Sketch for the 'Helidress' from 1983's Fashion Extravaganza. This outfit was included in the Vietnam tableau, set to the soundtrack of Apocalypse Now

  • Sci-Fi

    Sci-Fi
    Rayon jersey silkscreen of an original Pulp Sci-Fi cartoon print drawn by Antony Price and used on Plaza T-shirts, mid-1970s

    Rayon jersey silkscreen of an original Pulp Sci-Fi cartoon print drawn by Antony Price and used on Plaza T-shirts, mid-1970s

  • Avalon Artwork, 1982

    Avalon Artwork, 1982
    Price's sketch for the original sleeve of Roxy Music's 1982 album Avalon

    Price's sketch for the original sleeve of Roxy Music's 1982 album Avalon

  • Siren, 1975

    Siren, 1975
    Cast from Norman Parkinson's May 1975 British Vogue cover and styled by Antony Price, Jerry Hall's appearance on the sleeve of Siren became the definitive vision of the stylised, eroticised Roxy Music cover girl. Price's original sketches show a number of variations on the costume's theme

    Cast from Norman Parkinson's May 1975 British Vogue cover and styled by Antony Price, Jerry Hall's appearance on the sleeve of Siren became the definitive vision of the stylised, eroticised Roxy Music cover girl. Price's original sketches show a number of variations on the costume's theme

  • Siren, 1975

    Siren, 1975
    Coloured pencil sketches for Jerry Hall's costume as featured on the cover of Roxy Music's 1975 album Siren

    Coloured pencil sketches for Jerry Hall's costume as featured on the cover of Roxy Music's 1975 album Siren

  • Siren Spray Test, 1975

    Siren Spray Test, 1975
    Test card for the spray-paint used on Jerry Hall's costume for the iconic cover of Roxy Music's Siren LP. The photograph was originally to have a green colourway, but the colour of the sea changed the second time Ferry and Price visited the location, therefore Price re-sprayed the costume blue. On the back, in pencil, is the name of the car spray-paint used, 'Vauxhall Sapphire Starmist'.

    Test card for the spray-paint used on Jerry Hall's costume for the iconic cover of Roxy Music's Siren LP. The photograph was originally to have a green colourway, but the colour of the sea changed the second time Ferry and Price visited the location, therefore Price re-sprayed the costume blue. On the back, in pencil, is the name of the car spray-paint used, 'Vauxhall Sapphire Starmist'.

  • Siren Alternative, 1975

    Siren Alternative, 1975
    Antony Price's alternative vision for the cover of Siren: Jerry Hall as a mutated mermaid in front of Sizewell B Nuclear reactor

    Antony Price's alternative vision for the cover of Siren: Jerry Hall as a mutated mermaid in front of Sizewell B Nuclear reactor

  • Siren Alternative, 1975

    Siren Alternative, 1975
    Coloured pencil sketches for Jerry Hall's costume as featured on the cover of Roxy Music's 1975 album Siren

    Coloured pencil sketches for Jerry Hall's costume as featured on the cover of Roxy Music's 1975 album Siren

  • Stirling Cooper

    Stirling Cooper
    A pencil sketch of a typical 'Price' woman - part femme fatale, part Vargas pin-up - on headed paper from his first employers, the mass-manufacturers Stirling Cooper

    A pencil sketch of a typical 'Price' woman - part femme fatale, part Vargas pin-up - on headed paper from his first employers, the mass-manufacturers Stirling Cooper

  • Tropical Floral

    Tropical Floral
    Fabric swatch and original Pantone chips for a forties-style floral print design used on Plaza t-shirts, mid-1970s

    Fabric swatch and original Pantone chips for a forties-style floral print design used on Plaza t-shirts, mid-1970s

  • Susie Bick

    Susie Bick
    A typical Antony Price design from the 1980s, with fabric cinched and swathed around the figure. On the reverse are pencil sketches marked with the measurements of top model and Price favourite Susie Bick

    A typical Antony Price design from the 1980s, with fabric cinched and swathed around the figure. On the reverse are pencil sketches marked with the measurements of top model and Price favourite Susie Bick

  • Let's Stick Together, 1976

    Let's Stick Together, 1976
    An obsessive perfectionist and self-confessed control freak, the only music video Antony Price was truly happy with was that created for Bryan Ferry's Let's Stick Together. Price devised the stage design, draped the curtains for the backdrop and designed every piece of clothing, including Jerry Hall's notorious tiger dress complete with swinging tail

    An obsessive perfectionist and self-confessed control freak, the only music video Antony Price was truly happy with was that created for Bryan Ferry's Let's Stick Together. Price devised the stage design, draped the curtains for the backdrop and designed every piece of clothing, including Jerry Hall's notorious tiger dress complete with swinging tail

  • Tiger, 1976

    Tiger, 1976
    An alternative version of Jerry Hall's asymmetric dress for 1976's Let's Stick Together, although the tiger-print is already in place

    An alternative version of Jerry Hall's asymmetric dress for 1976's Let's Stick Together, although the tiger-print is already in place

  • Birds as birds

    Birds as birds
    Price's fascination with ornithology is betrayed in the bird-like form of this Kingfisher-blue taffeta evening dress from the late-1980s. Later, long-term collaborator and friend Philip Treacy would use feathers from Price's prize Yokohama fowls in his millinery.

    Price's fascination with ornithology is betrayed in the bird-like form of this Kingfisher-blue taffeta evening dress from the late-1980s. Later, long-term collaborator and friend Philip Treacy would use feathers from Price's prize Yokohama fowls in his millinery.

  • 'Wing' dress

    'Wing' dress
    Evening dress formed from blue and green 'feathers' of silk-taffeta, late-1980s.

    Evening dress formed from blue and green 'feathers' of silk-taffeta, late-1980s.

  • Marie Helvin, 1980

    Marie Helvin, 1980
    Design for a pleated blue lamé dress worn by Marie Helvin in Price's Autumn/Winter 1980 show. Similar dresses were worn by Roxy Music's backing singers, who had to be carried on to the stage due to the restrictive lines of the dresses.

    Design for a pleated blue lamé dress worn by Marie Helvin in Price's Autumn/Winter 1980 show. Similar dresses were worn by Roxy Music's backing singers, who had to be carried on to the stage due to the restrictive lines of the dresses.

  • Blow-Up

    Blow-Up
    Antony Price's aesthetic has always owed a debt to the kitsch fetish of British Pop artist Allen Jones. Here, bullet-breasts and the receptive mouth of a sex doll furnish this decidedly tongue-in-cheek sketch, which nonethless bears all Price's classic hallmarks

    Antony Price's aesthetic has always owed a debt to the kitsch fetish of British Pop artist Allen Jones. Here, bullet-breasts and the receptive mouth of a sex doll furnish this decidedly tongue-in-cheek sketch, which nonethless bears all Price's classic hallmarks

  • Avalon Design, 1982

    Avalon Design, 1982
    Antony Price's original sketches for the evening dress worn by Sophie Ward in the promotional video for the Roxy Music single Avalon, 1982

    Antony Price's original sketches for the evening dress worn by Sophie Ward in the promotional video for the Roxy Music single Avalon, 1982

  • Avalon Design, 1982

    Avalon Design, 1982
    Antony Price's original sketches for the evening dress worn by Sophie Ward in the promotional video for the Roxy Music single Avalon, 1982. This version - off the shoulder, with corsage - was the one used in the final video

    Antony Price's original sketches for the evening dress worn by Sophie Ward in the promotional video for the Roxy Music single Avalon, 1982. This version - off the shoulder, with corsage - was the one used in the final video

  • 'Arse Pants'

    'Arse Pants'
    Original card depicting the famous 'Arse Pants' from Plaza and their retail price. These signs, and samples of the garments on sale, were nailed to wooden boards while the goods themselves were ordered through a serving hatch.

    Original card depicting the famous 'Arse Pants' from Plaza and their retail price. These signs, and samples of the garments on sale, were nailed to wooden boards while the goods themselves were ordered through a serving hatch.

  • 'G.I.'

    'G.I.'
    Plaza card showing a fitted men's 'G.I.' style shirt, mid-1970s.

    Plaza card showing a fitted men's 'G.I.' style shirt, mid-1970s.

  • Riding Jacket

    Riding Jacket
    Plaza card showing a tailored women's jacket, mid-1970s.

    Plaza card showing a tailored women's jacket, mid-1970s.

  • Antony Price, 1988

    Antony Price, 1988
    Price's preparatory sketch for a photographic image eventually used in his promotional material for Spring 1988. Price not only sketched the layout and designed the clothing, he also styled the model and took the photographs themselves

    Price's preparatory sketch for a photographic image eventually used in his promotional material for Spring 1988. Price not only sketched the layout and designed the clothing, he also styled the model and took the photographs themselves

  • South Molton Street

    South Molton Street
    Sketch of the baroque gilt arabesqued 'Couture' Antony Price boutique on London's South Molton Street, mid-1980s.

    Sketch of the baroque gilt arabesqued 'Couture' Antony Price boutique on London's South Molton Street, mid-1980s.

  • Jerry Hall, 1981

    Jerry Hall, 1981
    Coloured pencil sketch for a range of swimwear designed with model Jerry Hall, dated 9 September 1981

    Coloured pencil sketch for a range of swimwear designed with model Jerry Hall, dated 9 September 1981

  • Jerry Hall, 1981

    Jerry Hall, 1981
    Coloured pencil sketch for a range of swimwear designed with model Jerry Hall

    Coloured pencil sketch for a range of swimwear designed with model Jerry Hall

  • Fashion Theatre

    Fashion Theatre
    Price declared in The Face in 1983 'I’m not a fashion designer… I’m really in the theatrical business' - although this outfit is a television costume, it could quite easily have been taken from one of his block-buster eighties catwalk shows. A swatch of the original leather is still attached to the sketch.

    Price declared in The Face in 1983 'I’m not a fashion designer… I’m really in the theatrical business' - although this outfit is a television costume, it could quite easily have been taken from one of his block-buster eighties catwalk shows. A swatch of the original leather is still attached to the sketch.

  • Angel Eyes

    Angel Eyes
    A series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes video

    A series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes video

  • Angel Eyes

    Angel Eyes
    A series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes video

    A series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes video

  • Angel Eyes, 1979

    Angel Eyes, 1979
    A series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes video

    A series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes video

  • Angel Eyes

    Angel Eyes
    A series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes video

    A series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes video

  • Angel Eyes

    Angel Eyes
    A series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes video

    A series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes video

  • Angel Eyes

    Angel Eyes
    A series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes video

    A series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes video

  • Angel Eyes

    Angel Eyes
    A series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes video

    A series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes video

  • Angel Eyes

    Angel Eyes
    A series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes video

    A series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes video

  • Angel Eyes

    Angel Eyes
    A series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes video

    A series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes video

  • Angel Eyes

    Angel Eyes
    A series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes video

    A series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes video

  • Angel Eyes

    Angel Eyes
    A series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes video

    A series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes video

  • Logo, 1979

    Logo, 1979
    Original paste-up artwork for Antony Price's first own-name label and logo, 1979

    Original paste-up artwork for Antony Price's first own-name label and logo, 1979

  • Logo, 1979

    Logo, 1979
    Original paste-up artwork for Antony Price's first own-name label and logo, 1979

    Original paste-up artwork for Antony Price's first own-name label and logo, 1979

  • Philip Treacy, 1996

    Philip Treacy, 1996
    Pencil sketch for a braided military jacket created by Price for Philip Treacy's Autumn/Winter 1996 presentation

    Pencil sketch for a braided military jacket created by Price for Philip Treacy's Autumn/Winter 1996 presentation

  • Eighties Exaggeration

    Eighties Exaggeration
    Price's talent for exaggeration could often reach dizzying heights: here, he pushes the eighties Linebacker silhouette to its logical extreme dated 8 September 1981.

    Price's talent for exaggeration could often reach dizzying heights: here, he pushes the eighties Linebacker silhouette to its logical extreme dated 8 September 1981.

  • Sweater Dressing

    Sweater Dressing
    Foreshadowing the exaggerated shoulders of the eighties and echoing his taste for fifties nostalgia, this collegiate sweater is a fusion of past and future. Price's space-age logo, devised in 1979, is featured on the breast

    Foreshadowing the exaggerated shoulders of the eighties and echoing his taste for fifties nostalgia, this collegiate sweater is a fusion of past and future. Price's space-age logo, devised in 1979, is featured on the breast

Credits / Contributors

  • Antony Price Antony Price
    Fashion Designer
  • Alex Fury Alex Fury
    Writer
  • Editorial and Fashion Direction: Antony Price and Alexander Fury
  • Creative Direction: Paul Hetherington
  • Technical Development: Ross Phillips and Dorian Moore
  • Project Development: Francisco Salvado
  • Editorial and Production: Laura Bradley
  • Video Editing: Harry Hanrahan
  • Editorial Assistance: Rebecca Coleman, Eloise Edgington, Imogen Eveson and Jessica Lau
  • Design Assistance: Kate Swingler and Hannah Rummery

All sketches, articles, films and garment pattern courtesy of the Antony Price Archive. 
Special thanks to Max Karie and Donny Slack.

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