Rock's favourite couturier, an unparalleled master of modern made-to-measure occassionwear or the most criminally overlooked designer in British fashion? We unpick the bombshell seams of Antony Price's four decades in the rag trade through profile, pictures and the very patterns of his trademark cut to lay bare this veritable and venerated fashion legend.
Illustration Gallery
Back to the drawing-board: a never-before-seen selection of Antony Price's sketches, samples and original artwork chosen by the designer himself
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Result Wear
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For Your Pleasure, 1973
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Zonda
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Plaza
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Disciplinary, 1983
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Helidress, 1983
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Sci-Fi
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Avalon Artwork, 1982
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Siren, 1975
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Siren, 1975
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Siren Spray Test, 1975
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Siren Alternative, 1975
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Siren Alternative, 1975
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Stirling Cooper
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Tropical Floral
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Susie Bick
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Let's Stick Together, 1976
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Tiger, 1976
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Birds as birds
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'Wing' dress
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Marie Helvin, 1980
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Blow-Up
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Avalon Design, 1982
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Avalon Design, 1982
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'Arse Pants'
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'G.I.'
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Riding Jacket
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Antony Price, 1988
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South Molton Street
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Jerry Hall, 1981
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Jerry Hall, 1981
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Fashion Theatre
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Angel Eyes
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Angel Eyes
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Angel Eyes, 1979
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Angel Eyes
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Angel Eyes
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Angel Eyes
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Angel Eyes
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Angel Eyes
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Angel Eyes
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Angel Eyes
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Angel Eyes
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Logo, 1979
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Logo, 1979
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Philip Treacy, 1996
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Eighties Exaggeration
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Sweater Dressing
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Result Wear
Result Wear
One example of Price's potent eveningwear, which remains his enduring trademark. Christened 'result wear' by British journalist and broadcaster Janet Street-Porter, this example utilised semi-transparent silk-jersey for its erotic impact.One example of Price's potent eveningwear, which remains his enduring trademark. Christened 'result wear' by British journalist and broadcaster Janet Street-Porter, this example utilised semi-transparent silk-jersey for its erotic impact.
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For Your Pleasure, 1973
For Your Pleasure, 1973
Alternative design for Amanda Lear's Price-devised outfit and pose as featured on the cover of Roxy Music's second album For Your PleasureAlternative design for Amanda Lear's Price-devised outfit and pose as featured on the cover of Roxy Music's second album For Your Pleasure
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Zonda
Zonda
Original artwork for one of the trademark 'Zonda' silkscreened t-shirts, sold at Antony Price's seminal boutique Plaza during the late-1970s. At the bottom right are Price's sketches for the tessellation of the prints during manufactureOriginal artwork for one of the trademark 'Zonda' silkscreened t-shirts, sold at Antony Price's seminal boutique Plaza during the late-1970s. At the bottom right are Price's sketches for the tessellation of the prints during manufacture
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Plaza
Plaza
The Roxy Music song Trash declared 'Go to Plaza, where's the trade?' - and Price's iconic boutique at 34 King's Road (named, like Roxy, after a nostalgic for Art Deco movie-houses) became a cult destination for seventies style fanatics.The Roxy Music song Trash declared 'Go to Plaza, where's the trade?' - and Price's iconic boutique at 34 King's Road (named, like Roxy, after a nostalgic for Art Deco movie-houses) became a cult destination for seventies style fanatics.
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Disciplinary, 1983
Disciplinary, 1983
Price's topstitched and laced leather 'Disciplinary' dress from 1983's Fashion Extravaganza, a series of 12 themed vignettes fusing music and fashion staged at the Camden Palace. This outfit was part of a sequence inspired by Marvel ComicsPrice's topstitched and laced leather 'Disciplinary' dress from 1983's Fashion Extravaganza, a series of 12 themed vignettes fusing music and fashion staged at the Camden Palace. This outfit was part of a sequence inspired by Marvel Comics
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Helidress, 1983
Helidress, 1983
Sketch for the 'Helidress' from 1983's Fashion Extravaganza. This outfit was included in the Vietnam tableau, set to the soundtrack of Apocalypse NowSketch for the 'Helidress' from 1983's Fashion Extravaganza. This outfit was included in the Vietnam tableau, set to the soundtrack of Apocalypse Now
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Sci-Fi
Sci-Fi
Rayon jersey silkscreen of an original Pulp Sci-Fi cartoon print drawn by Antony Price and used on Plaza T-shirts, mid-1970sRayon jersey silkscreen of an original Pulp Sci-Fi cartoon print drawn by Antony Price and used on Plaza T-shirts, mid-1970s
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Avalon Artwork, 1982
Avalon Artwork, 1982
Price's sketch for the original sleeve of Roxy Music's 1982 album AvalonPrice's sketch for the original sleeve of Roxy Music's 1982 album Avalon
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Siren, 1975
Siren, 1975
Cast from Norman Parkinson's May 1975 British Vogue cover and styled by Antony Price, Jerry Hall's appearance on the sleeve of Siren became the definitive vision of the stylised, eroticised Roxy Music cover girl. Price's original sketches show a number of variations on the costume's themeCast from Norman Parkinson's May 1975 British Vogue cover and styled by Antony Price, Jerry Hall's appearance on the sleeve of Siren became the definitive vision of the stylised, eroticised Roxy Music cover girl. Price's original sketches show a number of variations on the costume's theme
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Siren, 1975
Siren, 1975
Coloured pencil sketches for Jerry Hall's costume as featured on the cover of Roxy Music's 1975 album SirenColoured pencil sketches for Jerry Hall's costume as featured on the cover of Roxy Music's 1975 album Siren
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Siren Spray Test, 1975
Siren Spray Test, 1975
Test card for the spray-paint used on Jerry Hall's costume for the iconic cover of Roxy Music's Siren LP. The photograph was originally to have a green colourway, but the colour of the sea changed the second time Ferry and Price visited the location, therefore Price re-sprayed the costume blue. On the back, in pencil, is the name of the car spray-paint used, 'Vauxhall Sapphire Starmist'.Test card for the spray-paint used on Jerry Hall's costume for the iconic cover of Roxy Music's Siren LP. The photograph was originally to have a green colourway, but the colour of the sea changed the second time Ferry and Price visited the location, therefore Price re-sprayed the costume blue. On the back, in pencil, is the name of the car spray-paint used, 'Vauxhall Sapphire Starmist'.
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Siren Alternative, 1975
Siren Alternative, 1975
Antony Price's alternative vision for the cover of Siren: Jerry Hall as a mutated mermaid in front of Sizewell B Nuclear reactorAntony Price's alternative vision for the cover of Siren: Jerry Hall as a mutated mermaid in front of Sizewell B Nuclear reactor
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Siren Alternative, 1975
Siren Alternative, 1975
Coloured pencil sketches for Jerry Hall's costume as featured on the cover of Roxy Music's 1975 album SirenColoured pencil sketches for Jerry Hall's costume as featured on the cover of Roxy Music's 1975 album Siren
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Stirling Cooper
Stirling Cooper
A pencil sketch of a typical 'Price' woman - part femme fatale, part Vargas pin-up - on headed paper from his first employers, the mass-manufacturers Stirling CooperA pencil sketch of a typical 'Price' woman - part femme fatale, part Vargas pin-up - on headed paper from his first employers, the mass-manufacturers Stirling Cooper
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Tropical Floral
Tropical Floral
Fabric swatch and original Pantone chips for a forties-style floral print design used on Plaza t-shirts, mid-1970sFabric swatch and original Pantone chips for a forties-style floral print design used on Plaza t-shirts, mid-1970s
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Susie Bick
Susie Bick
A typical Antony Price design from the 1980s, with fabric cinched and swathed around the figure. On the reverse are pencil sketches marked with the measurements of top model and Price favourite Susie BickA typical Antony Price design from the 1980s, with fabric cinched and swathed around the figure. On the reverse are pencil sketches marked with the measurements of top model and Price favourite Susie Bick
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Let's Stick Together, 1976
Let's Stick Together, 1976
An obsessive perfectionist and self-confessed control freak, the only music video Antony Price was truly happy with was that created for Bryan Ferry's Let's Stick Together. Price devised the stage design, draped the curtains for the backdrop and designed every piece of clothing, including Jerry Hall's notorious tiger dress complete with swinging tailAn obsessive perfectionist and self-confessed control freak, the only music video Antony Price was truly happy with was that created for Bryan Ferry's Let's Stick Together. Price devised the stage design, draped the curtains for the backdrop and designed every piece of clothing, including Jerry Hall's notorious tiger dress complete with swinging tail
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Tiger, 1976
Tiger, 1976
An alternative version of Jerry Hall's asymmetric dress for 1976's Let's Stick Together, although the tiger-print is already in placeAn alternative version of Jerry Hall's asymmetric dress for 1976's Let's Stick Together, although the tiger-print is already in place
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Birds as birds
Birds as birds
Price's fascination with ornithology is betrayed in the bird-like form of this Kingfisher-blue taffeta evening dress from the late-1980s. Later, long-term collaborator and friend Philip Treacy would use feathers from Price's prize Yokohama fowls in his millinery.Price's fascination with ornithology is betrayed in the bird-like form of this Kingfisher-blue taffeta evening dress from the late-1980s. Later, long-term collaborator and friend Philip Treacy would use feathers from Price's prize Yokohama fowls in his millinery.
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'Wing' dress
'Wing' dress
Evening dress formed from blue and green 'feathers' of silk-taffeta, late-1980s.Evening dress formed from blue and green 'feathers' of silk-taffeta, late-1980s.
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Marie Helvin, 1980
Marie Helvin, 1980
Design for a pleated blue lamé dress worn by Marie Helvin in Price's Autumn/Winter 1980 show. Similar dresses were worn by Roxy Music's backing singers, who had to be carried on to the stage due to the restrictive lines of the dresses.Design for a pleated blue lamé dress worn by Marie Helvin in Price's Autumn/Winter 1980 show. Similar dresses were worn by Roxy Music's backing singers, who had to be carried on to the stage due to the restrictive lines of the dresses.
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Blow-Up
Blow-Up
Antony Price's aesthetic has always owed a debt to the kitsch fetish of British Pop artist Allen Jones. Here, bullet-breasts and the receptive mouth of a sex doll furnish this decidedly tongue-in-cheek sketch, which nonethless bears all Price's classic hallmarksAntony Price's aesthetic has always owed a debt to the kitsch fetish of British Pop artist Allen Jones. Here, bullet-breasts and the receptive mouth of a sex doll furnish this decidedly tongue-in-cheek sketch, which nonethless bears all Price's classic hallmarks
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Avalon Design, 1982
Avalon Design, 1982
Antony Price's original sketches for the evening dress worn by Sophie Ward in the promotional video for the Roxy Music single Avalon, 1982Antony Price's original sketches for the evening dress worn by Sophie Ward in the promotional video for the Roxy Music single Avalon, 1982
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Avalon Design, 1982
Avalon Design, 1982
Antony Price's original sketches for the evening dress worn by Sophie Ward in the promotional video for the Roxy Music single Avalon, 1982. This version - off the shoulder, with corsage - was the one used in the final videoAntony Price's original sketches for the evening dress worn by Sophie Ward in the promotional video for the Roxy Music single Avalon, 1982. This version - off the shoulder, with corsage - was the one used in the final video
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'Arse Pants'
'Arse Pants'
Original card depicting the famous 'Arse Pants' from Plaza and their retail price. These signs, and samples of the garments on sale, were nailed to wooden boards while the goods themselves were ordered through a serving hatch.Original card depicting the famous 'Arse Pants' from Plaza and their retail price. These signs, and samples of the garments on sale, were nailed to wooden boards while the goods themselves were ordered through a serving hatch.
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'G.I.'
'G.I.'
Plaza card showing a fitted men's 'G.I.' style shirt, mid-1970s.Plaza card showing a fitted men's 'G.I.' style shirt, mid-1970s.
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Riding Jacket
Riding Jacket
Plaza card showing a tailored women's jacket, mid-1970s.Plaza card showing a tailored women's jacket, mid-1970s.
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Antony Price, 1988
Antony Price, 1988
Price's preparatory sketch for a photographic image eventually used in his promotional material for Spring 1988. Price not only sketched the layout and designed the clothing, he also styled the model and took the photographs themselvesPrice's preparatory sketch for a photographic image eventually used in his promotional material for Spring 1988. Price not only sketched the layout and designed the clothing, he also styled the model and took the photographs themselves
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South Molton Street
South Molton Street
Sketch of the baroque gilt arabesqued 'Couture' Antony Price boutique on London's South Molton Street, mid-1980s.Sketch of the baroque gilt arabesqued 'Couture' Antony Price boutique on London's South Molton Street, mid-1980s.
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Jerry Hall, 1981
Jerry Hall, 1981
Coloured pencil sketch for a range of swimwear designed with model Jerry Hall, dated 9 September 1981Coloured pencil sketch for a range of swimwear designed with model Jerry Hall, dated 9 September 1981
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Jerry Hall, 1981
Jerry Hall, 1981
Coloured pencil sketch for a range of swimwear designed with model Jerry HallColoured pencil sketch for a range of swimwear designed with model Jerry Hall
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Fashion Theatre
Fashion Theatre
Price declared in The Face in 1983 'I’m not a fashion designer… I’m really in the theatrical business' - although this outfit is a television costume, it could quite easily have been taken from one of his block-buster eighties catwalk shows. A swatch of the original leather is still attached to the sketch.Price declared in The Face in 1983 'I’m not a fashion designer… I’m really in the theatrical business' - although this outfit is a television costume, it could quite easily have been taken from one of his block-buster eighties catwalk shows. A swatch of the original leather is still attached to the sketch.
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Angel Eyes
Angel Eyes
A series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes videoA series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes video
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Angel Eyes
Angel Eyes
A series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes videoA series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes video
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Angel Eyes, 1979
Angel Eyes, 1979
A series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes videoA series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes video
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Angel Eyes
Angel Eyes
A series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes videoA series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes video
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Angel Eyes
Angel Eyes
A series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes videoA series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes video
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Angel Eyes
Angel Eyes
A series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes videoA series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes video
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Angel Eyes
Angel Eyes
A series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes videoA series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes video
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Angel Eyes
Angel Eyes
A series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes videoA series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes video
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Angel Eyes
Angel Eyes
A series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes videoA series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes video
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Angel Eyes
Angel Eyes
A series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes videoA series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes video
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Angel Eyes
Angel Eyes
A series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes videoA series of Price's storyboard-style illustrations for Roxy Music's 1979 Angel Eyes video
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Logo, 1979
Logo, 1979
Original paste-up artwork for Antony Price's first own-name label and logo, 1979Original paste-up artwork for Antony Price's first own-name label and logo, 1979
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Logo, 1979
Logo, 1979
Original paste-up artwork for Antony Price's first own-name label and logo, 1979Original paste-up artwork for Antony Price's first own-name label and logo, 1979
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Philip Treacy, 1996
Philip Treacy, 1996
Pencil sketch for a braided military jacket created by Price for Philip Treacy's Autumn/Winter 1996 presentationPencil sketch for a braided military jacket created by Price for Philip Treacy's Autumn/Winter 1996 presentation
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Eighties Exaggeration
Eighties Exaggeration
Price's talent for exaggeration could often reach dizzying heights: here, he pushes the eighties Linebacker silhouette to its logical extreme dated 8 September 1981.Price's talent for exaggeration could often reach dizzying heights: here, he pushes the eighties Linebacker silhouette to its logical extreme dated 8 September 1981.
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Sweater Dressing
Sweater Dressing
Foreshadowing the exaggerated shoulders of the eighties and echoing his taste for fifties nostalgia, this collegiate sweater is a fusion of past and future. Price's space-age logo, devised in 1979, is featured on the breastForeshadowing the exaggerated shoulders of the eighties and echoing his taste for fifties nostalgia, this collegiate sweater is a fusion of past and future. Price's space-age logo, devised in 1979, is featured on the breast
