Working once again with Max Vadukul, the first photographer to create the now-seminal Yohji Yamamoto womenswear catalogues in the 1980s, these two 'Coming Soon' films utilise the innovative medium of motion image to show off Yamamoto's second line's casual yet elegant sportswear through the exuberant energy of contemporary dance.
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Films
Eschewing traditional catwalk presentation in favour of film - and purely online film, no less - Yohji Yamamoto's Coming Soon line pursues the egalitarian ideal both in creation of product and dissemination of image. Photographer and filmmaker Max Vadukul created these fashion film shorts to showcase the line's Autumn/Winter 2008 and Spring/Summer 2009 lines.
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Autumn/Winter 2008
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Traffic In Italy
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Autumn/Winter 2008
Autumn/Winter 2008
Film by Max VadukulFilm by Max Vadukul
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Traffic In Italy
Traffic In Italy
Film by Max VadukulFilm by Max Vadukul