Eschewing traditional catwalk presentation in favour of film - and purely online film, no less - Yohji Yamamoto's 'Coming Soon' line pursues the egalitarian ideal both in creation of product and dissemination of image.
Working once again with Max Vadukul, the first photographer to create the now seminal Yamamoto womenswear catalogues in the 1980s, these films utilise the innovative medium of motion image to show off the line's casual yet elegant sportswear through the exuberant energy of contemporary dance.
- Fall/Winter 08
- Traffic in Italy
'Traffic in Italy' (Spring/Summer 2009)
Film by Max Vadukul; Starring: Eleonora Chiocchini, Daria Menichetti, Pietra Micci, Simone Sandroni and Heidi Strauss; Choreography: Simone Sandroni & Lenka Flory; Wardrobe: Coming Soon; Styling: Nicoletta Santoro; Director of Photography: Simon Chaudoir; Steady Operator: Alf Tramontin; Produced by: Orlando Film; Production: Sinv SpA & The Press Sari; Executive Producer: Matteo Lando; Producer: Emanuela Matranga; Production Manager: Stefano Negri; Unit Manager: Stefano De Venech; Office Co-ordinator: Laurence Fimbel; Location Manager: Sergio De Vidovich; Production Assistant: Matteo Vagni; Production Assistant: Diego Prando; Production Assistant: Andrea Bocchini; 1st Assistant Director: Alessandro Trovo; 2nd Assistant Director: Valero Musilli; Focus Puller: Max Rocchi; Focus Puller: Marco Fossali; Clapper Loader: Roberto Canevari; Clapper Loader: Sara Angelucci; Video Assistant: Fabric Francini; Prop Man: Andrea Pastroini; Make-up & Hair Stylist: Francesca Tamperi; Assistant: Angela Russo; Key Grip: Aldo Martinelli; Grip: Bruno Germana; Grip: Sandro Bassi; Grip: Gianfranco Parmigiani; Gaffer: Felice Guzzi; Electrician: Marco Merlini; Electrician: Pietra Giraldo; Electrician: Mario Falco; Director’s Assistant: Melody Brynner; Post-Production: Gainsbury&Whiting; Sound Design: John Gosling; Sound Design: Emre Ramazanoglu; Edit: Christopher Williams; Assistant: James Norris; Offline Post-Production: The Whitehouse Post; Offline Post-Production: Moving Picture Company; Telecine Operator: Jean Clement Soret; Flame Operator: Dan Adams.
Autumn/Winter 2008-9
Film by Max Vadukul; Starring: Laura Wheatley & Robin Dingemans; Casting and Choreography: Rachel Lopez De La Nieta & Ben Ash; Wardrobe: Coming Soon; Director of Photography: Simon Chaudoir; Offline Editor: Christophe Williams; Produced by: Gainsbury & Whiting Productions; Production: Sinv SpA & The Press Sari; Production Manager:Rupi Randhawa; Production Assistant: Laura Kelly; Location Manager: Steve Mortimore; 1st Assistant Director: Chris Kelly; Hair: Christian Wood; Make-up: Karina Woodruff; Steady Operator: Alf Tramontin; 1st Camera Assistant: Guy Hazel; 1st Camera Assistant: Will Willis; 2nd Camera Assistant: Chin Okoronkwo; Camera Assistant: Theo Berman; Video Playback: Dave Nowis; Camera Car: Gary Smith; Production Runner: Gaby Levene; Production Runner: Will Nicholls; Production Runner: David Petch; Work Experience Runner: Alice Wade; Documentarian: Michael Isabel; Transport Manager: John Fernandes; Laboratory: Soho Images; Offline Post-Production: The Whitehouse; Offline Post-Production: Jean Clement Soret; Flame Operator: Ziggy; Music Engineer: Emre Ramazanoglu; Camera Equipment: Arri Media; Insurance: O’Neil and Bramwell.
SHOWstudio
Creative Direction: Paul Hetherington
Fashion Direction: Alexander Fury
Editorial and Production: Laura Bradley
Technical Development: Ross Phillips and Dorian Moore
Front-End Design and Development: Francisco Salvado
Video Compression: Harry Hanrahan
Editorial Assistance: Eloise Edgington