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Yumiko Suzuki, Yasuhiro Tsuchiya, Takumi Iwata, Paul Hetherington, Kenji Hirasawa, Kai Ohta, Ayako Hayamizu, Andrew Gow and Penny Martin

Designer Purikura

Showcasing a new genre of amateur print photography that has emerged from South East Asia over the past decade - Purikura - SHOWstudio invited a Tokyo-based team to interpret the Autumn/Winter 2007 collections using nothing more than a souped-up Photo-Me booth, ingenuity and kitsch graphics galore! Here's what they created...

More in this project

  • Overview
  • Fashion Films
  • Collections Gallery
  • Essay

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  • Fashion Films
    'Designer Purikura' reinterprets key Autumn/Winter 2007 creations from Chanel, Prada, Dior and more in this series of five fashion films
  • Collections Gallery
    View catwalk shots of the looks depicted in 'Purikura' with commentary from journalist Andrew Gow on the design concepts behind each
  • Essay
    Penny Martin examines the cult of 'Purikura' and explains why SHOWstudio selected it to depict the Autumn/Winter 2007 collections

About

Showcasing a new genre of amateur print photography that has emerged from South East Asia over the past decade - Purikura - SHOWstudio invited a Tokyo-based team to interpret the Autumn/Winter 2007 collections using nothing more than a souped-up Photo-Me booth, ingenuity and kitsch graphics galore! See how photographer Kenji Hirasawa, stylist Takumi Iwata, illustrators Kai Ohta and Yumiko Suzuki envisage model Ayako Hayamizu in looks by Alexander McQueen, Balenciaga, Chanel, Christian Dior, Christopher Kane, Comme des Garçons, Givenchy by Riccardo Tisci, Maison Martin Margiela, Prada and Yves Saint Laurent in their own inimitable way in five, fun fashion films that detail the amazing construction of the resultant 'fashion spreads'.

Credits / Contributors

  • Yumiko Suzuki Yumiko Suzuki
    Illustrator
  • Yasuhiro Tsuchiya Yasuhiro Tsuchiya
  • Takumi Iwata Takumi Iwata
    Stylist
  • Paul Hetherington Paul Hetherington
    Art Director
  • Kenji Hirasawa Kenji Hirasawa
    Photographer
  • Kai Ohta Kai Ohta
    Illustrator
  • Ayako Hayamizu Ayako Hayamizu
    Model
  • Andrew Gow Andrew Gow
  • Penny Martin Penny Martin
    Writer
  • Photography and Direction: Kenji Hirasawa
  • Creative Direction: Paul Hetherington
  • Editorial Direction and Essay: Penny Martin
  • Model: Ayako Hayamizu at Satoru Japan
  • Edit: Harry Hanrahan
  • Styling: Takumi Iwata
  • Illustration: Kai Ohta and Yumiko Suzuki
  • Hair: Takeyuki Satoh
  • Make-up: Masami 
Camera: Kentaro Saisho
  • Collections Review: Andrew Gow
  • Music: Yasuhiro Tsuchiya 
  • Camera assistance: Machi Miyahara
  • FURYU Department manager: Yuichi Shinmoto
  • FURYU Engineer: Junichi Kobayashi
  • FURYU Press: Tomoko Sakai
  • Introductory scene shot at Purikura no Mecca 3, Shibuya

 

  • Special thanks to Cabour, kotori, Nadya Kirillova, Ryu Morioka, Karin Ohira, Yoshimi Hasegawa, SHOW5, Aki, Kyo Kinoshita, Yusuke Yagi, Naoki Mima, JUNN, Yoko Abe, Miho Kinomura, Kensui Arao, Yusuke Ida, Chika and mu...
  • Thank you to FURYU CORPORATION for the support of this project
  • PURIKURA is a registered trademark of ATLUS, and is used with kind permission.

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