Taking its cue from the title of one of Pedro Almodovar’s films about desire and control, 'Dress Me Up, Dress Me Down' offered SHOWstudio viewers the chance to dress British Model Liberty Ross in a live interactive photoshoot showcasing the Autumn/Winter 2005 collections.
Inspired by live pornographic video chats widely available on the web, 'Dress Me Up, Dress Me Down' shifted control from the image-maker - first to the model, and then ultimately to the viewer. Ross documented herself and her work through a series of galleries and interactives leading up to the shoot in June 2005. During the editorial itself, the SHOWstudio audience acted as 'virtual stylist' to Liberty Ross, choosing pieces from a wardrobe of garments selected by stylist Jonathan Kaye around nine key themes, but determining their own look for Liberty. The stylists' instructions were communicated online through a live chartroom, viewers watching their handiwork on a live broadcast. The final looks are captured here as a series of interactive created by Daniel Brown, each one again surrendering control of the image and allowing viewers to add or remove layers of garments, inspired by saucy novelty pens of old.
These interactive editorial images are accompanied by Liberty Ross' video and picture diaries documenting her experiences on fashion shoots and an interactive comprised of footage shot by Liberty, utilising her own body as a canvas for aesthetic experimentation. The origins of the shoot are mapped out through mood boards that investigated Jonathan Kaye's selection of key seasonal themes, and also a series of essays and personal statements from a variety of voices on the subject of pornography.