May 8 2008

Eyes Of The Beholder

In collaboration with Replay, SHOWstudio invited photographer and filmmaker Toyin to turn her signature, romantic lens on the Italian denimwear company's Autumn/Winter 2008 collection in this exclusive fashion film.

Eyes Of The Beholder

Film by Toyin

About

Beauty is, indeed, in the Eyes Of The Beholder: although shot in Robert Adam's exquisite, eighteenth-century London townhouse at 33 Portland Street, photgrapher Toyin and stylist Stevie Westgarth gave themselves poetic license to shift the date forward to the nineteenth-century - the Wild West to be specific - where winsome girls swooned over bare-chested boys who cracked bullwhips and wore the bowler hats of frontiersmen. But this resultant fashion film is no Calamity Jane-style caper - both the Autumn/Winter 2008 collection of Italian denimwear label Replay and Toyin's signature sensual style give our Victorian heroes and heroines a decidedly twenty-first century spin.

The faded elegance of the Georgian backdrop, combined with the contemporary energy of both choreography and Replay's collection, creates a spellbinding visual feast. To an electrifying soundtrack, specially composed by the Doi, sit back and witness the extraordinary models' performances that are this filmmaker's hallmark.

Credits / Contributors

Cinematography and Direction: Toyin
Editorial and Creative Direction: Penny Martin and Paul Hetherington
Models: Jonas Kessler, Sam Mrabet, Sam Wray and Lyoka Tyagnereva at FM Models, Kate Seeley at Oxygen, Laura Kaeding at Independent
Styling: Stevie Westgarth
Edit: Harry Hanrahan
Hair: Pshemkot Sierek
Make Up: Yin Lee  Styling
Music: Martin Juel, 'Doi'
Photographic Assistance: Jimmy Pearce, Amy Gwatkin, Phill Taylor
Assistance: Sophie Whiteman
Hair Assistance: Pawel
Make-up Assistance: Ana Whitehouse
Location: 33 Portland Place, London
Thanks to all at Replay and Cube Public Relations

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Eyes Of The Beholder