Simon Foxton and Jason Evans

Fancy Pants

In January 2004, photographer Jason Evans and stylist Simon Foxton played a game of chance with an i-D menswear editorial. Eschewing the comfort of pre-planning, casting and referencing, Evans and Foxton sought a new way - turning to 'anti-fashion' sportswear, incidental lighting and models arriving sight-unseen for a fashion shoot with a twist, captured in live stills.

About

In January 2004 Photographer Jason Evans and stylist Simon Foxton took an i-D menswear shoot as an opportunity to have fun with a creative gamble. Eschewing the comfort of careful pre-planning, conventional casting and extensive pictorial referencing, long-time collaborators Evans and Foxton aimed instead for an experimental mood in Fancy Pants.

The parameters of this fashion shoot were set loosely enough to allow maximum spontaneity: clothing runs counter to contemporary menswear, looking to the unstructured, body-conscious, colourful, and revealing. The models, bar one, are arriving sight unseen, three friends of a man Evans approached in the street. Lighting is to be governed by chance, and pictorial reference is kept to an absolute minimum with old sporting photos provided only to give the models ideas about pose and stance.

Emanating from a shared sense of unease about contemporary editorial, Evans and Foxton hope to create a new way to make photographs - and have fun in the process. Here, live stills captured throughout the one-day shoot provide a 'rolling reportage' of the fashion editorial later featured in i-D magazine in May 2004.

Credits / Contributors

Photographic Direction: Jason Evans
Styling: Simon Foxton
Grooming: Cathy Savage
Models: Sam, Joe, Alex and Felix
Styling Assistance: Michelle Duguid
Image Capture: Paul Hetherington, Christabel Stewart
Technical Development:Ross Philips
Studio Assistant: Katy Rollett

Thanks to Terry Jones, and i-D magazine.

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