In parallel with Paris haute couture week in July 2006, British designer Gareth Pugh staged an exhilarating series of art-meets-fashion performances inspired by different aspects of his meteoric rise to fashion stardom. Alongside these performance pieces, image diaries and documentary films created by Pugh himself unravel his creative process before your very eyes.
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Pre-production Meeting
A film documenting the first pre-production meeting between Gareth Pugh and the SHOWstudio team to discuss initial ideas for 'Fash-Off'
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Performance Films
Watch Gareth Pugh's final five fashion films, recorded during a unique live broadcast over July 2006 haute couture week
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Performance Gallery
This gallery of still images captures the entire process as Gareth Pugh utilised fashion to transform himself before your very eyes
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Self Portrait Films
Sentimental journey: watch two intimate and revealing diary-style biographical shorts shot by Gareth Pugh himself
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Catwalk Films
A video archive charting Gareth Pugh's London catwalk shows and his 'haute couture' television commercial for HSBC
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Polaroid Gallery
A 'visual diary' of polaroids shot by Gareth Pugh in the two month run-up to his July 2006 'Fash-Off' performances
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Press Archive
Charting the fame and infamy of Gareth Pugh's creations in this exhaustive press archive of his formative years
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Shop
Pre-Production Meeting
Showcasing the Fash-Off project from conception to completion, this film documents the first pre-production meeting on Tuesday 4 April 2006 between London designer Gareth Pugh and the SHOWstudio team. Watch as Pugh discusses his first concepts for the project with SHOWstudio Director Nick Knight, Editor in Chief Penny Martin and Creative Director Paul Hetherington - initial ideas that will later flower into Fash-Off.
Performance Films
Man turns into human mirrorball then hairy poodle! Woman vomits black sick to a soul soundtrack as pulsating, pneumatic ball powers into action! On the face of it, Gareth Pugh’s five live afternoon performances appear to consist of sensationalism, glamour and spectacle. But the dark themes at the heart of these six films and the sincerity of Pugh’s performances hint at a complex and slightly antipathetical relationship with the fashion system in which the designer finds himself.
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Party
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House of Cards
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Make-Up-Athon
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Black Ball
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Human Disco Ball
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Poodle
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Party
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House of Cards
Film by Gareth Pugh -
Make-Up-Athon
Film by Gareth Pugh -
Black Ball
Film by Gareth Pugh -
Human Disco Ball
Film by Gareth Pugh -
Poodle
Film by Gareth Pugh
Performance Gallery
This gallery of stills, captured during the process of Gareth Pugh's couture week residency at SHOWstudio, documents the entire process as Gareth Pugh utilised fashion to transform himself before your very eyes in his one-off series of performance art-meets-fashion broadcasts.
Self Portrait Films
In the two months running up to his Fash-Off performances in July 2006, Gareth Pugh agreed to take the SHOWstudio video camera along on visits home to Sunderland and on a working trip to Cannes. These two intimate, diary-style shorts give a unique insight into the young designer’s visual world and how the seemingly unrelated worlds of home and work have some surprisingly interconnected strands.
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Gareth Pugh - Self-Portrait Film 1
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Gareth Pugh - Self-Portrait Film 2
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Gareth Pugh - Self-Portrait Film 1
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Gareth Pugh - Self-Portrait Film 2
Catwalk Films
A complete video archive charting Gareth Pugh's London catwalk shows, from his first show as part of new talent launchpad Fashion East through to Autumn/Winter 2008. Also included is Pugh's self-styled 'haute couture' television commercial for HSBC
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HSBC
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Autumn / Winter 2005
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Spring / Summer 2006
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Autumn / Winter 2006
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Spring / Summer 2007
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Autumn / Winter 2007
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HSBC
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Autumn / Winter 2005
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Spring / Summer 2006
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Autumn / Winter 2006
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Spring / Summer 2007
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Autumn / Winter 2007
Polaroid Gallery
Over the course of the two months running up to his live performances in July 2006, we asked Gareth to keep a visual diary of his ideas and actions, recorded in his customary Polaroid prints. The images reveal the cast of WOWOW! characters and a variety of industry events (from fashion parties and the Cannes film festival to a trip home to see his parents in Sunderland) that make up the colourful world of Gareth Pugh.
Press Archive
Read articles and interviews with Gareth Pugh from numerous publications, including British Vogue, The Independent and The Financial Times.
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Mina Wakatski, Women's Wear Daily Japan, 2005 -
Penny Martin, ‘The Brit Pack’, British Vogue, June 2006 -
Susannah Frankel, ‘Show & tell’, The Independent, 23 February 2006 -
Maggie Davis, ‘Brave new fads’, Time Out London, 22 February-1 March 2006 -
Lisa Armstrong, ‘Class of 2006’, Times2, 22 February 2006 -
Janet Street-Porter, ‘Black latex? I just can’t see that at M&S in Harrogate’, Independent on Sunday, 19 February 2006 -
Vanessa Friedman, ‘Wear your art on your sleeve’, Financial Times, 18-19 February 2006 -
Nadine Linge, ‘Freak Chic’, Daily Star, 17 February 2006 -
Hilary Alexander, ‘The many shapes of styles to come’, The Daily Telegraph, 17 February 2006 -
Laura Craik, ‘Ears to you, Mrs Rabbit-Suit’, Evening Standard, 16 February 2006 -
Susannah Frankel, ‘Who will be the stars of 2006’, The Independent Magazine, 31 December 2005 -
Daryoush Haj-Najafi, ‘Let there be light’, Zoo magazine, Issue No.9, 2006 -
Mina Wakatski, Senken Shimbun, 2005 -
Daisy Garnett and Aimée Farrell, ‘Fashion Fantasies’, British Vogue, July 2006
