In parallel with Paris haute couture week in July 2006, British designer Gareth Pugh staged an exhilarating series of art-meets-fashion performances inspired by different aspects of his meteoric rise to fashion stardom. Alongside these performance pieces, image diaries and documentary films created by Pugh himself unravel his creative process before your very eyes.
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Pre-Production Meeting
Showcasing the Fash-Off project from conception to completion, this film documents the first pre-production meeting on Tuesday 4 April 2006 between London designer Gareth Pugh and the SHOWstudio team. Watch as Pugh discusses his first concepts for the project with SHOWstudio Director Nick Knight, Editor in Chief Penny Martin and Creative Director Paul Hetherington - initial ideas that will later flower into Fash-Off.