Aug 10 2009

Fashion Film

About

Film’s capacity to show clothing as it behaves on the body, together with its power to capture the spirit of fashion at a specific point in time, means that it is perfectly in tune with a generation of young fashion consumers who look beyond the printed page to experience their world instantly, live and online.

Fashion film is perhaps SHOWstudio.com’s single most important contribution to the changing face of how fashion is experienced. From its earliest experiments with moving image, SHOWstudio.com has forged a crucial path to shaping and developing this new genre of film-making. It has forced the industry’s current shift towards the fashion film as more of its budget is committed to online advertising, and has also seen some designers choose film over the more conventional catwalk to show their clothes. From iconic portrait sittings to surreal fashion fantasies, this selection of SHOWstudio.com’s extensive archive of fashion films demonstrates the representation of fashion at its most vital, engaging and revolutionary.

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