Inspired by the concept of exploring and celebrating the human body through a unique combination of fashion and moving image, The Fashion Body in an ongoing film series specially commissioned to feature as part of SHOWstudio: Fashion Revolution. Building up organically to mirror the body's growth, films will be added to an installation at Somerset House throughout the exhibition, allowing the series to develop over its three-month life into a complete and whole ‘fashion body’. Over thirty fashion creatives—including designers, photographers, models, filmmakers and stylists—have been challenged to contribute a personal and distinctive fashion film to this season. Each will focus on a different area of the body, using items from the Autumn/ Winter 2009–10 collections to adorn it. Not only functioning as distinct cinematic entities, these individual films are each a vital part of a larger panorama of fashion-focused moving image. This film season is the first in a series of SHOWstudio.com’s planned projects exploring various dimensions of the unifying theme of the Fashion Body.