SPRING/SUMMER 2010
In advance of the unveiling of his collection for S/S 2010 in Paris, fashion designer Gareth Pugh collaborates once again with filmmaker Ruth Hogben to lay out the inspiration behind his forthcoming show in a unique video piece. Each of these films represents one of four elements - earth, wind, water and fire - presented simultaneously as an interactive cube and set against a soundscape devised by Matthew Stone. A prequel rather than a preview, this piece sets the mood for Pugh's forthcoming collection through a combination of art, fashion and moving image.
Contributors
Gareth Pugh is a fashion designer who has received global recognition for both his outlandish clubwear and his novel approach to redefining modern luxury. Born... [more]
Ruth Hogben is a filmmaker based in London. She assisted Nick Knight between 2005 - February 2009, both as his first photographic assistant and editor... [more]
Simon Costin is an internationally respected art director and set designer renowned for the conceptually ambitious nature his editorial and catwalk designs. He has collaborated... [more]
Matthew Stone is a multi-disciplinary artist, DJ and shaman living and working in London. Following his graduation from Camberwell Art School with BA (Hons) in... [more]
CREDITS
FILM
Concept: Gareth Pugh
Direction: Ruth Hogben
Art Director: Simon Costin
Cinematography: Rain Li
Styling: Katie Shillingford
Music Direction: Matthew Stone
Model: Carson McColl
Hair: Martin Cullen
Make-up: Terry Barber
Nails: Theresa Smith
Production: Gainsbury and Whiting
SHOWstudio
Multimedia Design: Francisco Salvado
Creative Direction: Paul Hetherington
Editorial and Fashion Direction: Alexander Fury and Laura Bradley
Creative Technical Direction: Ross Phillips
Front-End Development: Sally Northmore
Back-End Development: Paul Herron
Editorial Assistance: Cevil Jung
Thanks to Mandi Lennard and M.A.C. & Milk
