As part of an ongoing collaboration, global lifestyle leader Equinox and filmmaker Nick Knight present High Performance. Riffing on the brand’s 2004 slogan 'It’s not fitness. It’s life', Knight films Naomi Campbell in a series of technicolour environments. Documenting the motion and dynamism of Campbell, the film offers an at once captivating and inspiring visual for those using Equinox Hotels.
Founded on fitness' ability to empower and form communities of high-performance individuals, Equinox boasts 96 full-service health clubs worldwide. Extending their signature high-performance living to the sphere of luxury hospitality, Equinox reached out to Knight to communicate the sentiment in the hotels. Campbell, a firm advocate of a fitness-focused lifestyle - and a long-time collaborator of Knight’s - was the perfect fit for this filmic representation of Equinox Hotels.