SHOWstudio is proud to be working with James Merry, who won acclaim for his intricate embroidery of flowers and foliage on sportswear logos, on a very special charity project to support Icelandic environmental NGOs.
Merry is a hand embroidery artist, originally from Gloucestershire and now based in Iceland, where he has been living since 2009. He works from a small cabin studio on a lake 15 minutes outside of Reykjavik with his boyfriend and cat, Máni.
10 years on from our Bring and Buy project, in aid of Oxfam, SHOWstudio again seeks to harness the power of special, one-off items of clothing to do good. A range of SHOWstudio’s high profile contributors have donated garments from their own wardrobes and archives to be customised by Merry and then sold via a silent email auction. Donated items include a Louis Vuitton sweater featuring an intricate Christopher Nemeth design from A/W 15, donated by men’s artistic director of Louis Vuitton Kim Jones, a Bella Freud knit, donated by model Kate Moss, a red checked mohair and wool sweater from A/W 15, donated by London designer Astrid Andersen, and a pair of custom Levis made specially for Nick Knight, donated by Knight. Further items will be given by Bjork and Edison Chen.
Merry’s work on each piece will be inspired by his support for the Save the Highland project, which aims to conserve the Icelandic Central Highland as a national park. The flowers he will depict are plants that are symbolic for the campaign for the park. A national park would avoid damage to the wilderness of Iceland's Central Highland caused by the building of power plants, power lines, built-up roads and other intrusive man-made structures. These flowers include saxifraga hirculus ('goldilocks'), saxifraga oppositifolium ('winter flower') and chamerion latifolium ('arctic riverbeauty’).
All profits from the sales will go to the organisations behind the project: Iceland Nature Conservation Association, Landvernd (Icelandic Environment Association) and Protect the Park. Donate to the organisations or sign a petition by clicking the links above.
The Icelandic Central Highland, Europe’s largest remaining wilderness, is a place where nature remains largely untouched by man. If the bill to turn the highland into a national park was adopted, the highlands would be governed as a single clearly defined unit, making all management and conservation more coherent.
The first sale will open on Christmas Day 2015 – get ready to place your bids. If you're keen to buy an item, email your highest bid to email@example.com with your name, address and contact details. Keep in mind each garment's estimate, but don't be put off making an offer - you could be lucky!