Moving Fashion - SHOWstudio - The Home of Fashion Film

The printed page has determined the way fashion looks since women's magazines were first introduced. Nick Knight's key motivation for founding SHOWstudio was to investigate the representation of clothing through sound and motion; perhaps the last great challenge in fashion image making. 'Moving Fashion' aimed to exploit this exciting new opportunity through an in-depth study of fashion film.

More in this project

Interview Transcript
A transcript of Nick Knight's interview with Penny Martin, outlining the inspirations behind the fashion film season 'Moving Fashion'
Audio Interview
Nick Knight explains the motivations behind 'Moving Fashion' in an audio interview with SHOWstudio Editor in Chief Penny Martin
Alister Mackie
View the fashion film created by stylist Alister Mackie in response to the 'Moving Fashion' brief
Lily Cole
View the fashion film created by model Lily Cole in response to the 'Moving Fashion' brief
David Bailey
View the fashion film created by photographer David Bailey in response to the 'Moving Fashion' brief
Linda Evangelista
View the fashion film created by model Linda Evangelista in response to the 'Moving Fashion' brief
Shona Heath
View the fashion film created by set designer Shona Heath in response to the 'Moving Fashion' brief
Marian Newman
View the fashion film created by manicurist Marian Newman in response to the 'Moving Fashion' brief
Sølve Sundsbø
View the fashion film created by photographer Sølve Sundsbø in response to the 'Moving Fashion' brief.
Tom Hingston
View the fashion film created by graphic designer Tom Hingston in response to the 'Moving Fashion' brief
Fabien Baron
View the fashion film created by creative director in response to the 'Moving Fashion' brief
Alice Hawkins
View the fashion film created by photographer Alice Hawkins in response to the 'Moving Fashion' brief
Val Garland
View the fashion film created by make-up artist Val Garland in response to the 'Moving Fashion' brief
Stephen Jones
View the fashion film created by milliner Stephen Jones in response to the 'Moving Fashion' brief
Sam McKnight
View the fashion film created by hair stylist Sam McKnight in response to the 'Moving Fashion' brief
Patrick Demarchelier
View the fashion film created by photographer Patrick Demarchelier in response to the 'Moving Fashion' brief
Nick Knight
View the fashion film created by photographer Nick Knight in response to the 'Moving Fashion' brief
Katy England
View the fashion film created by stylist Katy England in response to the 'Moving Fashion' brief
Stella McCartney
View the fashion film created by fashion designer Stella McCartney in response to the 'Moving Fashion' brief
Glen Luchford
View the fashion film created by photographer Glen Luchford in response to the 'Moving Fashion' brief
Stella Tennant
View the fashion film created by model Stella Tennant in response to the 'Moving Fashion' brief
Liz Collins
View the fashion film created by photographer Liz Collins in response to the 'Moving Fashion' brief
Jason Evans
View the fashion film created by photographer Jason Evans in response to the 'Moving Fashion' brief
Eamonn Hughes
View the fashion film created by hair stylist Eamonn Hughes in response to the 'Moving Fashion' brief
Kate Phelan
View the fashion film created by fashion director Kate Phelan in response to the 'Moving Fashion' brief
Tim Walker
View the fashion film created by photographer Tim Walker in response to the 'Moving Fashion' brief
Steven Klein
View the fashion film created by photographer Steven Klein in response to the 'Moving Fashion' brief
Jonathan Kaye
View the fashion film created by stylist Jonathan Kaye in response to the 'Moving Fashion' brief
Katie Grand
View the fashion film created by stylist and fashion journalist Katie Grand in response to the 'Moving Fashion' brief
Bay Garnett
View the fashion film created by stylist Bay Garnett in response to the 'Moving Fashion' brief
Gareth Pugh
View the fashion film created by fashion designer Gareth Pugh in response to the 'Moving Fashion' brief
Emma Reeves
View the fashion film created by photographic editor Emma Reeves in response to the 'Moving Fashion' brief
!wowow!
View the fashion film created by art collective !wowow! in response to the 'Moving Fashion' brief
Francesca Burns
View the fashion film created by stylist Francesca Burns in response to the 'Moving Fashion' brief
Peter Lindbergh
View the fashion film created by photographer Peter Lindbergh in response to the 'Moving Fashion' brief
Willy Vanderperre
View the fashion film created by photographer Willy Vanderperre in response to the 'Moving Fashion' brief
Hiromix
View the fashion film created by photographer Hiromix in response to the 'Moving Fashion' brief
Karen Elson
View the fashion film created by model Karen Elson in response to the 'Moving Fashion' brief
Simon Foxton
View the fashion film created by stylist Simon Foxton in response to the 'Moving Fashion' brief
Kate Moss
View the fashion film created by model Kate Moss in response to the 'Moving Fashion' brief
John Galliano
View the fashion film created by fashion designer John Galliano in response to the 'Moving Fashion' brief
Toyin
View the fashion film created by photographer Toyin in response to the 'Moving Fashion' brief
Christian Louboutin
View the fashion film created by shoe designer Christian Louboutin in response to the 'Moving Fashion' brief
Julien d'Ys
View the fashion film created by hair stylist Julien d'Ys in response to the 'Moving Fashion' brief

About

The printed page has determined the way fashion looks since women's magazines were first introduced. For over three centuries garments have appeared as if frozen still. Nick Knight's key motivation for founding SHOWstudio was to investigate the representation of clothing through sound and motion; perhaps the last great challenge in fashion image making. Moving Fashion aimed to exploit this exciting new opportunity through an in-depth study of fashion film.

Over a three month period we screened a newly commissioned series of films produced by many of the leading figures responsible for determining what fashion looks like, including Kate Moss, David Bailey, Linda Evangelista, Stella McCartney, Steven Klein and Nick Knight. Each short was a personal response to the simple SHOWstudio brief of 'creating a thirty second film featuring a moving garment from the Autumn/Winter 2005 collections'. Collectively, the films acted as a 'collections story brought to life'.

Fashion film is perhaps SHOWstudio's single most important contribution to the changing face of how fashion is experienced. From its earliest experiments with moving image, SHOWstudio has forged a crucial path to shaping and developing this new genre of film-making. SHOWstudio's extensive archive of fashion films demonstrates the representation of fashion at its most vital, engaging and revolutionary.

Credits / Contributors