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Val Garland, Nick Knight, Sam McKnight, Rei Kawakubo, Erin O'Connor, Allan Finamore and Alister Mackie

Power Of Witches

Developed in collaboration with Rei Kawakubo of Comme des Garçons, 'Power of Witches' lays bare every step in the creation of a fashion image, showing the breadth and rich complexity of the process, and the skills of the many people involved. Showcasing every aspect of image creation, images from the shoot, Nick Knight's photo diary and captures of digital retouching stages document the process.

More in this project

  • Overview
  • Post-Production Gallery
  • Nick Knight Diary
  • Shoot Gallery
  • Interview

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  • Post-Production Gallery
    Whereas fashion endeavours to conceal the post-production process, Allan Finamore offers a unique look at this guarded and hidden craft
  • Nick Knight Diary
    Captured through the months between shoot and publication, Nick Knight's picture diary documents every aspect of the creative process
  • Shoot Gallery
    Captured live on set during Nick Knight's shoot these images document the savage grace of Comme des Garçons' 'Witches' collection in the raw
  • Interview
    A live on-set interview allowed members of the public to propose questions to the creatives involved, including Nick Knight and Rei Kawakubo

About

Power of Witches was developed in collaboration with Rei Kawakubo of Comme des Garçons with the intention of laying bare every step in the creation of a fashion image. Rather than presenting the process as a singular activity masterminded by the photographer, the idea was to show the breadth and rich complexity of the process, and the skills of the many people involved. The project was based around a shoot commissioned for the Autumn 2004 issue of AnOther Magazine, styled by Alister Mackie and featuring Comme des Garçons’ Witches collection from Autumn/Winter 2004. A live-broadcast shoot allowed SHOWstudio viewers to witness the initial day-to-day activities—conversations, experiments, interruptions—that fuelled and nourished the creative direction. They could also pose questions to the creatives involved, including both Kawakubo and Knight, answered in a live discussion forum.

Throughout the progress of Power of Witches, the process was documented at every stage. Here, stills taken during the shoot are a testament to the action on set, while captures of Allan Finamore's stages of retouching illustrate the rarely-seen transformative process between raw, untouched initial shot and the final glossy pages. The entire three-month project arc, from the original discussions to the pictures being published in the magazine, are documented in Knight’s Picture Diary. Its 270+ images show preliminary studio shots, Knight’s personal progress reports and points of reference, retouching sessions and Rei Kawakubo’s responses.

Credits / Contributors

  • Val Garland Val Garland
    Make-up Artist
  • Nick Knight Nick Knight
    Director
  • Sam McKnight Sam McKnight
    Hair Stylist
  • Rei Kawakubo Rei Kawakubo
    Fashion Designer
  • Erin O'Connor Erin O'Connor
    Model
  • Allan Finamore Allan Finamore
    Director
  • Alister Mackie Alister Mackie
    Stylist
  • Concept: Rei Kawakubo
  • Photography: Nick Knight
  • Styling: Alister Mackie
  • Hair: Sam McKnight
  • Make-up: Val Garland
  • Nails: Marian Newman
  • Models: Marta B at Storm (Tuesday), Tamaris at Take 2, Sonja Wanda at Models One, Britni Stanwood at Select, Marta B and Erin O'Connor at ICM Models (Wednesday), Erin O'Connor (Thursday)
  • Photographic Assistance: Jez Tozer, David Lee
  • Styling assistance: Stevie Westgarth
  • Hair Assistance: Eamon Hughes
  • Make-up Assistance: Makky Pratayo
  • Post Production: Allan Finamore

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