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Anna Blessmann

PSP Amaze Me

Inspired by art director Alexey Brodovitch's brief to photographer Richard Avedon — simply to 'amaze me' - SHOWstudio's collaboration with PSP asked you, the public to respond to a brief set by a pen of six leading creatives. Viewers had the chance to come along to one of our micro-studio booths and make a 30 second video pitch, the best of which feature here.

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  • Brief - Perry Ogden
  • Perry Ogden's Winner
  • Brief - Scott Burnett
  • Scott Burnett's Winner
  • Brief - Philip Treacy
  • Philip Treacy's Winner
  • Brief - DADDY
  • DADDY's Winner
  • Brief - The Chalets
  • The Chalets' Winner
  • Brief - Pauric Sweeney
  • Pauric Sweeney's Winner
  • Brief - Perry Ogden

    Brief - Perry Ogden

    Brief

    ‘Bring me one of your favorite photographs and explain what it means to you.’

    Incentive

    The winner will be invited to work at Perry's studio for one day as one of his assistants. They will also be given the opportunity to discuss their portfolio of work.

    Biography

    Perry Ogden is a photographer and filmmaker based in London. His photographs have appeared in magazines including Italian Vogue, L'Uomo Vogue, W, Face and Arena and he has also shot advertising campaigns for Ralph Lauren, Chloe and Calvin Klein. These have supplemented personal projects including the 'Pony Kids' photographs, which were published by Jonathan Cape/Aperture in 1999. Ogden's photographs of Francis Bacon's studio were published by Thames and Hudson in 2001 and have recently been exhibited at the Foundation Beyeler in Basle, Museu Serralves in Porto and the Foundation van Gogh in Arles. Since 1999, Ogden has been running the Ballymun Photo Project, in the Dublin suburb of Ballymun, enabling children from the Holy Spirit School to document the regeneration of Ballymun, the largest urban renewal project currently taking place in Europe. His first feature film 'Pavee Lackeen' was screened in Venice, Toronto, Ireland and at the London Film Festival.

    Brief

    ‘Bring me one of your favorite photographs and explain what it means to you.’

    Incentive

    The winner will be invited to work at Perry's studio for one day as one of his assistants. They will also be given the opportunity to discuss their portfolio of work.

    Biography

    Perry Ogden is a photographer and filmmaker based in London. His photographs have appeared in magazines including Italian Vogue, L'Uomo Vogue, W, Face and Arena and he has also shot advertising campaigns for Ralph Lauren, Chloe and Calvin Klein. These have supplemented personal projects including the 'Pony Kids' photographs, which were published by Jonathan Cape/Aperture in 1999. Ogden's photographs of Francis Bacon's studio were published by Thames and Hudson in 2001 and have recently been exhibited at the Foundation Beyeler in Basle, Museu Serralves in Porto and the Foundation van Gogh in Arles. Since 1999, Ogden has been running the Ballymun Photo Project, in the Dublin suburb of Ballymun, enabling children from the Holy Spirit School to document the regeneration of Ballymun, the largest urban renewal project currently taking place in Europe. His first feature film 'Pavee Lackeen' was screened in Venice, Toronto, Ireland and at the London Film Festival.

  • Perry Ogden's Winner

    Perry Ogden's Winner
    Luke Sheehan's winning entry

    Luke Sheehan's winning entry

  • Brief - Scott Burnett

    Brief - Scott Burnett

    Brief

    ‘A person with talent can make something amazing using little more than their imagination and some sort of blank canvas. Using an A2 sheet of paper and your imagination, "Amaze Me". ’

    Incentive

    The winner will be invited to help Scott to create an A2 poster for the next Angry collection.

    Biography

    Scott Burnett is a designer based in Dublin. He studied Graphic Design at Gray's School of Art in Aberdeen, and went on to work in photography in Glasgow and London. Since 1998,he has worked as senior designer at DesignWorks and Image Now, where his past projects have included the DesignWork's award-winning Christmas diary and the MTV Hits identity. In 2001, he launched his 'Angry' clothing line and limited edition products that is sold internationally in boutiques including Colette, Paris and Baycrews, Japan. Burnett has continued to work as a freelance art director and designer for clients including The Corn Exchange theatre group and the record company, Island UK.

    Brief

    ‘A person with talent can make something amazing using little more than their imagination and some sort of blank canvas. Using an A2 sheet of paper and your imagination, "Amaze Me". ’

    Incentive

    The winner will be invited to help Scott to create an A2 poster for the next Angry collection.

    Biography

    Scott Burnett is a designer based in Dublin. He studied Graphic Design at Gray's School of Art in Aberdeen, and went on to work in photography in Glasgow and London. Since 1998,he has worked as senior designer at DesignWorks and Image Now, where his past projects have included the DesignWork's award-winning Christmas diary and the MTV Hits identity. In 2001, he launched his 'Angry' clothing line and limited edition products that is sold internationally in boutiques including Colette, Paris and Baycrews, Japan. Burnett has continued to work as a freelance art director and designer for clients including The Corn Exchange theatre group and the record company, Island UK.

  • Scott Burnett's Winner

    Scott Burnett's Winner
    Jason Butler's winning entry

    Jason Butler's winning entry

  • Brief - Philip Treacy

    Brief - Philip Treacy

    Brief

    ‘A hat can take many forms but the one thing that is important to me is that it shows your personality. Show me some sort of headpiece that says something about you and demonstrates your creative flair.’

    Incentive

    The winner will be invited to spend a day at Philip's atelier in London.

    Biography

    Philip Treacy is one of Britain's foremost milliners. Born in County Galway in Ireland, he attended the Royal College of Art in London and his 1990 graduation show gained him international recognition from the fashion industry. Treacy has won British Accessory Designer of the Year award five times and during his acclaimed career, he has worked with design houses including Chanel, Versace, Valentino, Thierry Mugler, Rifat Ozbek, Alexander McQueen and Givenchy. Treacy held his first solo show in 1993 in which Kate Moss, Naomi Campbell and Stella Tennant modeled the collection. Treacy has proceeded to show in New York and once a year at the Autumn/Winter collections in London.

    Brief

    ‘A hat can take many forms but the one thing that is important to me is that it shows your personality. Show me some sort of headpiece that says something about you and demonstrates your creative flair.’

    Incentive

    The winner will be invited to spend a day at Philip's atelier in London.

    Biography

    Philip Treacy is one of Britain's foremost milliners. Born in County Galway in Ireland, he attended the Royal College of Art in London and his 1990 graduation show gained him international recognition from the fashion industry. Treacy has won British Accessory Designer of the Year award five times and during his acclaimed career, he has worked with design houses including Chanel, Versace, Valentino, Thierry Mugler, Rifat Ozbek, Alexander McQueen and Givenchy. Treacy held his first solo show in 1993 in which Kate Moss, Naomi Campbell and Stella Tennant modeled the collection. Treacy has proceeded to show in New York and once a year at the Autumn/Winter collections in London.

  • Philip Treacy's Winner

    Philip Treacy's Winner
    Lucia Harrison's winning entry

    Lucia Harrison's winning entry

  • Brief - DADDY

    Brief - DADDY

    Brief

    ‘Working in animation and filmmaking means we are constantly thinking about how to use the camera effectively and creatively as possible. Consider how you can use the limitations of the camera to put across your message, and amaze us in the most creative way possible.’

    Incentive

    The winner will be given the opportunity to work for one week at DADDY headquarters in Dublin.

    Biography

    DADDY (Design Animation Design Design Yay) is the name of the animation and filmmaking team consisting of Enda Loughman and Mike Ahern. Based in Dublin, they have worked on various projects that have included music videos, short films and TV commercials. DADDY are currently working on their first joke book entitled DADDYs Bumper Book of 5000 Jokes which will be published in 2006.

    Brief

    ‘Working in animation and filmmaking means we are constantly thinking about how to use the camera effectively and creatively as possible. Consider how you can use the limitations of the camera to put across your message, and amaze us in the most creative way possible.’

    Incentive

    The winner will be given the opportunity to work for one week at DADDY headquarters in Dublin.

    Biography

    DADDY (Design Animation Design Design Yay) is the name of the animation and filmmaking team consisting of Enda Loughman and Mike Ahern. Based in Dublin, they have worked on various projects that have included music videos, short films and TV commercials. DADDY are currently working on their first joke book entitled DADDYs Bumper Book of 5000 Jokes which will be published in 2006.

  • DADDY's Winner

    DADDY's Winner
    Lovely Productions' (Lorcan Finnegan, Steve Courtney, Brunella Cocchiglia) winning entry

    Lovely Productions' (Lorcan Finnegan, Steve Courtney, Brunella Cocchiglia) winning entry

  • Brief - The Chalets

    Brief - The Chalets

    Brief

    ‘Perform your favourite song in your own style.’

    Incentive

    The winner will receive tickets and a backstage pass to a live show in Dublin on New Years Eve.

    Biography

    The Chalets are a music group based in Dublin, made up of two girls and three boys. Their upbeat pop songs feature guitars, xylophones, keyboards and vocals. The group has been compared to the B52s as well as the Bis, the Breeders, Le Tigre and Melt Banana. The Chalets have recently released the debut album, 'Check In' which entered the Irish Charts at number fifteen.

    Brief

    ‘Perform your favourite song in your own style.’

    Incentive

    The winner will receive tickets and a backstage pass to a live show in Dublin on New Years Eve.

    Biography

    The Chalets are a music group based in Dublin, made up of two girls and three boys. Their upbeat pop songs feature guitars, xylophones, keyboards and vocals. The group has been compared to the B52s as well as the Bis, the Breeders, Le Tigre and Melt Banana. The Chalets have recently released the debut album, 'Check In' which entered the Irish Charts at number fifteen.

  • The Chalets' Winner

    The Chalets' Winner
    The BotHead's winning entry

    The BotHead's winning entry

  • Brief - Pauric Sweeney

    Brief - Pauric Sweeney

    Brief

    ‘What's inside your bag is very secret and precious. The contents of a bag are very personal and can reveal a lot about you. Empty your bag out without changing what's inside, take a picture and amaze me.’

    Incentive

    A work placement at my studio in Florence, helping to create unique bags and one off pieces for my collection. The winning image may also be used for the invitation to my next fashion week presentation.

    Biography

    Pauric Sweeney is an Irish-born fashion designer. He trained as an architect before relocating to London to focus on directional womenswear, accessories and jewellery. Hailed as the 'New London Look', Sweeney was invited to present his debut show at The Louvre during Paris Fashion Week in September 2000. He has continued to show his collections at venues such as The Royal Opera House as part of London Fashion Week. Sweeney has recently moved to Florence, Italy where he lives and works.

    Brief

    ‘What's inside your bag is very secret and precious. The contents of a bag are very personal and can reveal a lot about you. Empty your bag out without changing what's inside, take a picture and amaze me.’

    Incentive

    A work placement at my studio in Florence, helping to create unique bags and one off pieces for my collection. The winning image may also be used for the invitation to my next fashion week presentation.

    Biography

    Pauric Sweeney is an Irish-born fashion designer. He trained as an architect before relocating to London to focus on directional womenswear, accessories and jewellery. Hailed as the 'New London Look', Sweeney was invited to present his debut show at The Louvre during Paris Fashion Week in September 2000. He has continued to show his collections at venues such as The Royal Opera House as part of London Fashion Week. Sweeney has recently moved to Florence, Italy where he lives and works.

  • Pauric Sweeney's Winner

    Pauric Sweeney's Winner
    Susan Foxton's winning entry

    Susan Foxton's winning entry

About

Amaze Me was inspired by art director Alexey Brodovitch's brief to photographer Richard Avedon — simply to 'amaze me'.

The challenge asked you, the public, to respond to a brief set by a panel of six leading creative industry figures. Viewers had the chance to come along to one of our micro-studio booths and make a 30-second video pitch.

The best six entries won a PSP™(Playstation®Portable), plus an exclusive opportunity to work with the panellist they attempted to amaze. The winning videos are showcased exclusively online here.

Credits / Contributors

  • Anna Blessmann Anna Blessmann
    Artist

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