In Autumn 2009, SHOWstudio.com partnered with Alexander McQueen and PUMA for Raw Power, a competition inspired by Nick Knight's 'Crane Vs. Tiger' shoot for the Alexander McQueen PUMA Spring/Summer 2010 campaign.
Raw Power
During the summer of 2009, SHOWstudio.com invited viewers worldwide to collaborate with Nick Knight, Alexander McQueen and PUMA in a unique competition designed to push the boundaries of filmmaking and fashion imagery creation to the very limit.
Our Raw Power competition offered young filmmakers, artists and directors the chance to create a video short by splicing their own unique film material with footage captured during Nick Knight's 'Crane Vs. Tiger' shoot for the Alexander McQueen PUMA S/S 2010 campaign.
Sean Capone, the winning filmmaker chosen by Nick Knight and Alexander McQueen, received the unique commission to direct the Alexander McQueen PUMA Spring/Summer 2010 art movie, showcased on SHOWstudio.com and visible in key fashion department stores and boutiques worldwide.
The Book of Five Rings
Inspired by the 17th-century book 'The Book of Five Rings' where legendary samurai Miyamoto Musashi outlines his philosophy for success in battle and in life, Sean Capone's quintet of films transforms this concept into an intricately choreographed ballet of rhythmic motion. Fashion, like martial arts, appears in a continuous flow that is both elegant and effortless.
View more work by Sean Capone at www.thesupernature.com
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Emptiness
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Water
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Fire
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Wind
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Earth
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Emptiness
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Water
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Fire
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Wind
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Earth