Nick Knight and Alexander McQueen

Raw Power

In Autumn 2009, SHOWstudio.com partnered with Alexander McQueen and PUMA for Raw Power, a competition inspired by Nick Knight's 'Crane Vs. Tiger' shoot for the Alexander McQueen PUMA Spring/Summer 2010 campaign.

About

During the summer of 2009, SHOWstudio.com invited viewers worldwide to collaborate with Nick Knight, Alexander McQueen and PUMA in a unique competition designed to push the boundaries of filmmaking and fashion imagery creation to the very limit.

Our Raw Power competition offered young filmmakers, artists and directors the chance to create a video short by splicing their own unique film material with footage captured during Nick Knight's 'Crane Vs. Tiger' shoot for the Alexander McQueen PUMA S/S 2010 campaign.

Sean Capone, the winning filmmaker chosen by Nick Knight and Alexander McQueen, received the unique commission to direct the Alexander McQueen PUMA Spring/Summer 2010 art movie, showcased on SHOWstudio.com and visible in key fashion department stores and boutiques worldwide.

Credits / Contributors

Winning Videos

Films all by Sean Capone at www.supernature.com
Sound Design: Joseph Fraioli at JAFBOX Sound. www.jafboxsound.com

Original Shoot

Concept: Nick Knight and Alexander McQueen
Creative Direction: Alexander McQueen
Photography: Nick Knight
Styling: Jay Massacret at CLM
Models: Zhengke Wang and Dan Dan Lit
Make-up: Hannah Murray at Julian Watson
Hair: Shon at Julian Watson
Nail Technician: Marian Newman at Streeters
Digital Capture: Joe Colley
Photographic Assistance: Tristan Thomson, Andy Vowles and Adam Goodison
Styling Assistance: Rhianna Rule
Make-up Assistant: Lauren Parsons
Hair Assistance: Vicky Demetriou
Fashion: Alexander McQueen PUMA S/S 2010
Executive Production: Sam Gainsbury and Anna Whiting
Production: Deepika Patel
NK Image Production: Charlotte Wheeler
Lighting: Kinetic
Post Production: Epilogue Imaging
Location: Park Royal Studios

Film

Direction and Edit: Ruth Hogben
Cinematography: Tristan Thomson, Joe Colley and Adam Goodison
Performance: Zhengke Wang and Dan Dan Lit
Make up: Lucia Pica and Sofia Bermudez at Artist Management
Hair Stylist: Christian Wood
Nail Technician: David Barton at Streeters
Fashion: Alexander McQueen PUMA S/S 2010
Executive Production: Sam Gainsbury and Anna Whiting
Production: Deepika Patel
NK Image Production: Charlotte Wheeler
Location: Park Royal Studios
Lighting: Kinetic
Crane and Tiger courtesy of Amazing Animals

SHOWstudio

Creative Direction: Paul Hetherington
Editorial Direction: Alexander Fury
Technical Development: Ross Phillips and Dorian Moore
Project Design and Development: Francisco Salvado and Sally Northmore
Soundtracks: Jon Gosling and Philip Sheppard
SHOWstudio.com Production Management: Amy Ireland
Editorial Assistance: Imogen Chapman
Design Assistance: Maria Prasomya
Thanks to all at Alexander McQueen and all at PUMA

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