Raw Power

Please enable JavaScript to view this content.

During the summer of 2009, SHOWstudio.com invited viewers worldwide to collaborate with Nick Knight, Alexander McQueen and PUMA in a unique competition designed to push the boundaries of filmmaking and fashion imagery creation to the very limit.

Our Raw Power competition offered young filmmakers, artists and directors the chance to create a video short by splicing their own unique film material with footage captured during Nick Knight's 'Crane Vs. Tiger' shoot for the Alexander McQueen PUMA S/S 2010 campaign.

Sean Capone, the winning filmmaker chosen by Nick Knight and Alexander McQueen, received the unique commission to direct the Alexander McQueen PUMA Spring/Summer 2010 art movie, showcased on SHOWstudio.com and visible in key fashion department stores and boutiques worldwide.