Jan 19 2009

Shadow

To showcase their inaugural A/W 2008 SHADOW project collection created in collaboration with design team Acronym, sportswear label Stone Island chose to create an atmospheric film short by the &SON team of Nick Griffiths and Simon Foxton with a soundtrack by Trevor Jackson.

Shadow

About

A meeting of minds between Stone Island owner and creative director Carlo Rivetti and Michaela Sachenberger and Erolson Hugh of design team Acronym led to Stone Island's SHADOW project being born. Drawing on Stone Island’s historical archive and forward development resources, Acronym used their technical and performance-based skills to bring the project to fruition for A/W 2008. This unique collaboration has resulted in a 'system', based upon the idea of man’s interface with his environment and resistant to seasonal change.

With inspiration drawn from military garb and active sportswear, items in the collection work within a performance grid consisting of four categories; PROOF, AUGMENT, RESIST and SKIN - inspired by man's interface with his environment. Accordingly, all fabrics used are breathable, moisture managing, and maintainable - stable, sustainable, and easy to care for. SHADOW, the title given to both the collection and this resulting film, underlines the intimate relationship and interaction between this work and the full body of the Stone Island collection.

Credits / Contributors

Nick Griffiths
Stylist

Concept and Direction: Nick Griffiths (&SON)
Cinematography: Franco Spernicelli
Performance: Errolson Hugh at Acronym
Fashion: Acronym (Michaela Sachenbacher and Errolson Hugh)  for Stone Island Shadow
Project   Soundtrack: Trevor Jackson
Edit: Luca Florio at Videogang
Production: Videogang

SHOWstudio

Creative Direction: Paul Hetherington
Fashion Direction: Alexander Fury
Editorial and Production: Laura Bradley
Technical Development: Dorian Moore  
Editorial Assistance: Rebecca Coleman

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