Inspired by the concept of exploring and celebrating the human body through a unique combination of fashion and moving image, The Fashion Body was first commissioned to feature as part of the 2009 exhibition SHOWstudio: Fashion Revolution.
Over forty creatives—including designers, photographers, models, filmmakers and stylists—were challenged to contribute a personal and distinctive fashion film to this season. Each focused on a different and distinct area of the body, using fashion items from the latest collections to adorn it. Alongside the forty-two final films, a series of essays explored our notions of fashionability and the body through the individual voices of almost thirty journalists, authors and academics.
Not only functioning as distinct cinematic entities, the individual Fashion Body films are each a vital part of a larger panorama of fashion-focused moving image, built up organically over time to mirror the human body's own growth. Developed into a complete and whole ‘fashion body’ showcased over the summer and autumn of 2010 on SHOWstudio, the film season culminated in the launch of a unique interactive devised by Daniel Brown, allowing viewers to explore the different films in situ.