Over spring 2006, SHOWstudio embarked upon a series of projects devoted to exploring 'The Sound of Clothes'. Beyond overlaying imagery with non-specific sound - such as favourite songs or ambient music - the aim of the series is to explore a range of audio possibilities, such as discovering the actual sound a garment makes.
Anechoic is a 'collections story' that uses sound instead of visuals to interpret the essence of key garments from the Autumn/Winter 2006 collections by leading fashion brands. A live recording session in a specialist recording studio - a hemi-anechoic chamber - in June 2006 was used to create a series of groundbreaking interactives that for the first time in fashion media, detail the precise sound of fashion materials such as feathers, sequins, glass crystals and beads, nylon, taffeta, leather, velvet, jacquard, zips and metallic chains.
Footage captured during the live broadcast, featuring model Zora Star working in the unconventional, futuristic studio environment, was edited to create abstract shorts of each audio 'shot'.