About The Project

Partnering with VMAN and Ford Models, in May and June 2009 SHOWstudio offered our male viewers the chance to become the next face of men's fashion. Chosen from over a thousand entrants by Nick Knight and Simon Foxton, our first finalist D'Marco Jones will be shot, with our cameras broadcasting every move. A real-life real-time editorial will unfold before your very eyes as we upload Nick Knight's unretouched images live.

New gallery launched
By SHOWstudio, 18:00 Mon 16 Nov 2009

Coinciding with the publication of VMAN 16 today, we can not only reveal our gallery of Nick Knight's final editorial images of the six VMAN Model Search finalists, but also behind-the-scenes images captured during the two shoots staged earlier this summer. Showcasing Simon Foxton's selection of S/S 2010 fashion from the lives of Yves Saint Laurent, Prada, Raf Simons and Givenchy by Riccardo Tisci, these images are more than just editorial outtakes, providing a valuable document behind the decision to crown Rico Nieves our ultimate winner. Rico receives representation from Ford Models, and of course that coveted VMAN cover shot.

Comment on article (0) | View full article

And our winner is...
By SHOWstudio, 17:30 Fri 23 Oct 2009

Following our live shoots earlier this month and back in July, we can finally reveal the name of the winner of our VMAN Model Search. The lucky one, as you may have guessed, is the charming man above - Rico Nieves, from Ohio, USA. The rather dashing Rico will not only receive a contract with Ford Models but also the much-coveted cover slot of VMAN 16. Our other four finalists will also feature in the VMAN editorial spread alongside Rico - and galleries of all the VMAN Model Search finalists will be live on the site on Monday - watch the blog for more info!

Comment on article (12) | View full article

Well done!
By SHOWstudio, 20:27 Fri 02 Oct 2009

The shoot has now ended and it's been an exciting day for everyone. Final images will be collaged into a mishmash of black and white photos added with accents of colour. Keep an eye on VMAN Model Search to get updates and find out who will make it to the cover of VMAN. With a weekend ahead, some of the models have planned a tour of London as it's their first visit to UK. And they certainly deserve it!

Comment on article (0) | View full article

Back on Track
By SHOWstudio, 16:57 Fri 02 Oct 2009

After a brief incident where everyone had to evacuate outside the building, the LIVE SHOOT has now resumed. So far the models have shot in their first outfits (out of two) and are enjoying the experience very much, even if they have to get their hair cut very short or wait long hours for their turns.

Comment on article (0) | View full article

The First Shoot
By SHOWstudio, 12:37 Fri 02 Oct 2009

Matt Nicol from Toronto, Canada is the first model to start off. Sporting a Givenchy number, he is looking confident in front of Nick Knight's camera on his very first shoot. Only one winner from all five finalists (including D'Marco from our last shoot) will make it to the cover. You can be the judge!

Comment on article (0) | View full article

VMAN Shoot Now Live!
By SHOWstudio, 10:00 Fri 02 Oct 2009

The finalists of the VMAN Model Search are Rico Nieves, Matt Schimitt, Louis Harris-Tench and Matt Nicol. Apart from Louis who lives in London, they've all flown in last night from US and Canada. For most of them this is their first shoot ever! Styled by Simon Foxton, the models will be wearing top labels like Giorgio Armani, Yves Saint Laurent and Alexander McQueen. Watch everything happening live on the LIVE STUDIO or you're all welcome to come down and see it in person.

Comment on article (2) | View full article

The final countdown
By SHOWstudio, 16:46 Wed 30 Sep 2009

The search is over! Well, just about. This Friday 2 October 2009, Nick Knight and Simon Foxton will collaborate once more to shoot the second selection of finalists from the wealth of entries to our VMAN Model Search. One lucky model chosen from our two shoots will win the coveted prize - the position as 'cover boy' for VMAN 16, and a contract with Ford Models. What's more, the whole shoot will be taking place live as part of SHOWstudio: Fashion Revolution in the custom-built studio space at Somerset House. Tune in from 11am on Friday to see all the action live.

Comment on article (1) | View full article

Final call for entries!
By SHOWstudio, 10:27 Mon 14 Sep 2009

If you haven't already submitted your entry, time is running out for your chance to be the next face of men's fashion: the deadline for the second and final leg of our VMAN Model Search is Midnight GMT tonight! Nick Knight will be shooting the second finalist later this month, and our overall winner will feature on the VMAN 16 cover and receive a contract with Ford.

Comment on article (0) | View full article

The search continues!
By SHOWstudio, 12:42 Thu 13 Aug 2009

The initial leg of our VMAN Model Search ended in July with our live shoot featuring our first finalist, D'Marco Jones. However, as our other finalist was unable to attend the shoot, the search is now on for a second model to feature in the VMAN 16 editorial shoot alongside D'Marco. The VMAN contest is now open to new entrants, with the final deadline set at 14 September 2009 - so get uploading your photographs and videos now! The final winner, chosen from our two finalists, receives representation from Ford Models and the cover of VMAN 16. Just to add an extra frisson of anticipation for our viewers (and maybe the winner), Nick Knight's follow-up shoot this Autumn is scheduled to take place in front of a rapt audience of exhibition-goers in our live photographic studio as part of SHOWstudio:Fashion Revolution at Somerset House. Exhibitionism indeed!

Comment on article (0) | View full article

The Final Shot
By SHOWstudio, 22:18 Mon 06 Jul 2009

After thirteen hours on set and five of Simon Foxton's finest, our VMAN model search finalist D'Marco Jones has finished our days shoot and his first time in front of Nick Knight's lens. Our live stream is now over - but if you managed to miss our live split-screen stream broadcasting all the backstage and on set action, our project gallery has been updated (and indeed inundated!) with all the images from the shoot. Uncensored, unretouched and real-time, our images provide a sneak peek at the outfits which will make their final glossy outing later this year when VMAN 15 hits newsstands.

Comment on article (7) | View full article

World in motion!
By Alex Fury, 20:29 Mon 06 Jul 2009

There's no missing the archaic, arcane and extravagant selection of accessories Simon Foxton has chosen to accompany this season's more conventional high fashion looks for this VMAN shoot. These come courtesy of Michael Costiff, punk icon, set designer and covetous collector of some of the world's most fabulous fashion artefacts (check his awe-inspiring archive of early Vivienne Westwood, now in the V&A). For this shoot, Simon has drawn from Costiff's World Archive - a collection of jewellery and adornment which defines the term eclectic. As the name suggests, Costiff's collection reflects the aesthetic whims of the entire world: silvered brooches in the shapes of hands recall deities of the Indian subcontinent, Maori chains jostle with Masaai necklaces alongside strings of feathers, shells and beads ready to suspend from neck, lobe and lapel. Fabulously varied and even more fabulously exclusive - these pieces are rarely loaned out for photographic shoots. But of course the charming Simon Foxton is a rare talent indeed (luckily for us!). Judge the results for yourselves in the final VMAN 15 images - the unretouched originals of which are lurking in our project gallery.

Comment on article (0) | View full article

Gallery Now Live!
By Laura Bradley, 18:31 Mon 06 Jul 2009

Having received an edited selection of Nick's images from today's first look, we've just launched our Live Shoot Gallery. Featuring our first finalist D'Marco Jones wearing head-to-toe Louis Vuitton and a necklace procured from Michael Costiff's World Archive. One of two lucky finalists, D'Marco appears to be enjoying every moment of today's shoot with Nick, stylist Simon Foxton and the rest of the team at Park Royal Studios. Reckon he's worthy of that prestigious VMAN cover slot and contract with Ford Models?

Comment on article (0) | View full article

Ruffling some feathers with look two
By SHOWstudio, 17:03 Mon 06 Jul 2009

Simon Foxton evidently agrees with our verdict on those spectacular Galliano trousers! For the second shot of our VMAN shoot he has chosen to put D'Marco in them, along with a (comparatively) simple spiral-sleeved chiffon shirt. Our hair stylist, Duffy, succinctly sums up this look as 'Mr Tumnus' - for those who didn't grow up on C.S. Lewis, that's the Narnian Faun with fluffy goat-legs from The Lion, the Witch and the Wardrobe We couldn't agree more (in the nicest possible way!)!

Comment on article (1) | View full article

Hard at work
By Alex Fury, 13:55 Mon 06 Jul 2009

Our stellar shoot team - consisting of hair stylist Duffy, make up artist Florrie on grooming and Marian Newman's wizardry on nails - have set to work to buff and preen D'Marco to a fine finish, giving us a chance to consider Simon Foxton's sartorial choices for the shoot.

After a minor monsoon this morning, the sun is now shining - but as with the rest of fashion, the fantastic Mr Foxton's thoughts have leapt forward to winter. Swathes of grey, black and blue wool, sturdy tweeds and hefty grosgrain-trimmed greatcoats populate the rails - an ostensible turn away from frippery and back to basics. Hard times seemingly call for hard clothes - and what could be harder than Miuccia Prada's bovver boots, studded with a good kilo of brass and stainless steel spikes? There's a leather v-neck (part Perfecto, part Medieval cuirass) courtesy of the same, alongside some seriously heavy-weight Dolce e Gabbana tailoring in worsteds and millimeter-thick melton. When it comes to attire more akin to Renaissance armour, the Italians really do do it better

But fear not, you can always rely on John Galliano to lighten the mood. Sensible tailoring? Workaday cuts? Investment pieces and hard-wearing separates? Not on your fashion life. Galliano's contribution to today's shoot are jodpur thighed, dropped-crotch tracksuit bottoms festooned with a couture house or so of les plumassiers' finest ostrich fronds. Add some hammerhead-toed patent evening pumps or thick-tongued gold-heeled cuban dancing pumps and that's Galliano's antidote to grim reality for Autumn/Winter. The interesting thing, of course, is to see just which pieces of this bounty will make it onto D'Marco's back and into the pages of VMAN 15 - our project will of course have the inside scoop, with live image uploads as soon as the action begins! Stay tuned...

Comment on article (0) | View full article

Our live shoot begins!
By Alex Fury, 12:00 Mon 06 Jul 2009

The live stream of our VMAN Model Search shoot is starting on schedule - but we have some changes to the advertised programming. While D'Marco is present and correct on the studio floor, his fellow finalist Daiv Ambrose was somewhat dramatically turned away at customs (great British beaurocracy at its very best). Scuppering our anticipated plans for a two-model split-stream, Nick will now shoot D'Marco solo in a selection of Simon Foxton's finest and we'll be loading the real-time editorial shots as they are created. Despite Daiv's unavoidable no-show (after a nine-hour drive to obtain a last-minute passport, and the same again to get the poor lad to the airport), the contest is by no means over - plans are distinctly afoot to shoot Daiv, in some kind of fashion, in his Houston hometown. More news soon, but for now click here enjoy all the action from the shoot.

Comment on article (1) | View full article

Finalists announced!
By Alex Fury, 10:56 Thu 02 Jul 2009

We can proudly announce that our VMAN Model Search finalists have been decided - but the race for the cover of VMAN15 isn't over just yet. Our two finalists, Daiv Ambrose and D'Marco Jones, are scheduled to fly over to London on Monday to be styled by Simon Foxton, shot by Nick Knight and clad in the high-fashion likes of Louis Vuitton, Prada, Alexander McQueen and Calvin Klein. We'll be broadcasting the shoot live on SHOWstudio, charting all the action as these two fledgling faces of fashion battle it out through the shoot, each vying for the prime cover spot of VMAN15. Simon Foxton's masterful styling will be immediately on display on both of the boys, as we upload Nick Knight's original and unretouched images live to the site, allowing a real-life real-time editorial to unfold before your very eyes.

Comment on article (14) | View full article

Deadline at midnight tonight!
By SHOWstudio, 12:00 Mon 15 Jun 2009

There are just twelve more hours to go until the official deadline of our VMAN Model Search at 00:00 Midnight GMT Tonight! With sudden final flurry of contestants over this weekend, our submissions have soared to over a thousand hopeful souls baring all (well, within the limits of decency) to try and snag a photographic session with Nick Knight and Simon Foxton, a contract with Ford Models and the prime cover spot on the cover of VMAN 15.

Comment on article (2) | View full article

One week to go!
By SHOWstudio, 17:00 Tue 09 Jun 2009

With barely a week left until the submission deadline, we're approaching the 800th hopeful upload to our VMAN Model Search! Check out our ever-expanding Contestants Gallery for eye-catching head shots, long shots and chiseled profiles - alongside some frankly mind-boggingly original video submissions. Of course, there is still plenty of time to submit your own photographs and video for our judges' perusal - with the added incentive of the context's imminent conclusion. The lucky winner will not only received representation from Ford Models, but will be photographed by Nick Knight and styled by Simon Foxton for the cover of this winter's VMAN 15.

Comment on article (0) | View full article

A Call Out to the Boys!
By SHOWstudio, 16:55 Fri 15 May 2009

Today marks the launch of our VMAN Model Search: an exciting opportunity for one of our male viewers to become the next face of men's fashion. Running in association with US menswear title VMAN and Ford Models, the competition invites model hopefuls to upload images and videos of themselves until the 15 June 2009 deadline when they will be judged by Nick Knight. As well as receiving a model contract with Ford Models, the lucky winner will also be photographed by Nick Knight and styled by Simon Foxton for an editorial spread and the prestigious cover slot of the upcoming VMAN 15. Well, what are you waiting for?

Comment on article (0) | View full article

Blog History

2009
Nov | Oct | Sep | Aug | Jul | Jun | May