About
The product of a grand collaboration with lingerie giant Agent Provocateur to mark the launch of their bridal range, White Wedding is a groundbreaking exploration in extending a narrative advertising campaign to also create an experimental film series. Responding to a six-part script treatment written by Agent Provocateur founder Joe Corré, Nick Knight and a stellar cast including Kate Moss and artists Jake and Dinos Chapman have created six striking campaign stills that storyboard 'the demise of a bride's "big day" and serialise the unravelling of the religious organisation behind it'.
From film footage captured whilst shooting the six shots entitled The Happiest Day of Her Life, The Garden of Eden, Bad News, Frenzy, Revenge and Let Them Eat Kate, Nick Knight has pushed each image into new visual territories, projecting motion imagery onto interpretative props and filming it, to capture this abstraction 'in camera', rather than in post production. The result is an intriguing set of stylish shorts depicting Kate Moss running the gamut from demure virgin bride to dangerous, Lynchian siren that suggests new applications and creative potential for fashion film in advertising.
Showcased over a week in May 2008, you can now watch all the films in sequence and witness the marital meltdown!
