"Names like Veronique Branquinho or Sophia Kokosalaki, extremely we ll-established on the international scene, are difficult to sell in Vienna, says Strasser, where Ann Demeulemeester and Hussein Chalayan are relied upon to support lesser-knowns like Christian Wijnants. However, Strasser believe s this nurturing crucial to escaping the 'home-made patchwork skirts' aesthe tic of grassroots Austrian fashion design. "