Shoot

• Concept: Nick Knight and Alexander McQueen
• Creative Direction: Alexander McQueen
• Photography: Nick Knight
• Styling: Jay Massacret at CLM
• Models: Zhengke Wang and Dan Dan Lit
• Make-up: Hannah Murray at Julian Watson
• Hair: Shon at Julian Watson
• Nail Technician: Marian Newman at Streeters
• Digital Capture: Joe Colley
• Photographic Assistance: Tristan Thomson, Andy Vowles and Adam Goodison
• Styling Assistance: Rhianna Rule
• Make-up Assistant: Lauren Parsons
• Hair Assistance: Vicky Demetriou
• Fashion: Alexander McQueen PUMA S/S 2010
• Executive Production: Sam Gainsbury and Anna Whiting
• Production: Deepika Patel
• NK Image Production: Charlotte Wheeler
• Lighting: Kinetic
• Post Production: Epilogue Imaging
• Location: Big Sky Studios, London

Film

• Direction and Edit: Ruth Hogben
• Performance: Zhengke Wang and Dan Dan Lit
• Make up: Lucia Pica and Sofia Bermudez at Artist Management
• Hair Stylist: Christian Wood
• Nail Technician: David Barton at Streeters
• Fashion: Alexander McQueen PUMA S/S 2010
• Executive Production: Sam Gainsbury and Anna Whiting
• Production: Deepika Patel
• NK Image Production: Charlotte Wheeler
• Location: Park Royal Studios
• Lighting: Kinetic
• Crane and Tiger courtesy of Amazing Animals

SHOWstudio

• Creative Direction: Paul Hetherington
• Editorial Direction: Alexander Fury
• Technical Development: Ross Phillips and Dorian Moore
• Project Design and Front-End Development: Francisco Salvado
• Soundtracks: Jon Gosling and Philip Sheppard
• Editorial Assistance: Imogen Chapman
• Design Assistance: Maria Prasomya
• Thanks to all at Alexander McQueen and all at PUMA