Profile

Last updated 03:24 Fri 20 Jun 2008

The Alexi Freeman label lures fashion into bed with art, catalyzes the rise of understated avant-garde and is popularizing the notion of urban couture, all the while empowering and paying homage to the modern woman, in all her carnations.

My eponymous label explores urbane elegance for modern women who are enamored by the past, but lust after the future.

Since beginning my odyssey from fine artist to fashion designer late last century, my bricolage of experiences have included, oil painter, printmaker, costumier & bespoke fashion designer, which have so far taken me from the Diemen Isle to the Bronx and back again. I have quickly identified a niche market for my intuitive approach to fashion and the Alexi Freeman brand is quickly gaining momentum as one of the most directional brands in Australia.