by Alexander Fury .

#16: Marios Schwab Dress

As fashion shuts down for August in preparation for a bumper S/S 2011 season, so too does our Object Fetish series - for A/W 2010 at least. Dissecting and digesting creations from fashion's great and good over the past four months, our sixteenth(!) obscure object of desire comes from Marios Schwab, the thinking thinking woman's designer who this season looked back at his cultural heritage, his teenage Austrian schooling and the enduring trademarks he has established during his career to create this utterly contemporary reworking of the humble and often-dowdy dirndl. Sleek, simple, but above all incredibly sexy, it is a fitting underline for a season where designers overwhelmingly chose to realign themselves with what women wanted to wear - whether that be escapist baroque fantasia, curvaceous tailoring or no-fuss Minimalism. Think of this as the epitome of Schwab's much-fêted body con tailoring, the acme of the little black, and simultaneously a palette cleanser for the season to come. All in all, this dress managed to get me worked-up about fashion again - just in time for the next round of fashion weeks!

Click here to view all Object Fetish films for A/W 2010


  1. someonegreat
    03:28 13 Aug 2010
    Fantastic series, really compelling and the photography is incredible. A shame its finished so soon though - feels like it's barely begun, there's so much more to explore.
  2. leonor
    20:33 14 Aug 2010
    I am loving these films very much
  3. bopeep
    10:26 16 Aug 2010
    it said in the newsletter it was the first season of this series, so roll on next season I say!!!