by Alexander Fury .

Marios Schwab to head Halston!

A webcam still of Mr Schwab captured during our 2006 'Twelve Days' project
One of Marios Schwab's creations from his A/W 2009 collection

It's always wonderful to see true talent succeed: thus the overwhelmingly exciting news that stellar London talent Marios Schwab has been head-hunted to succeed Marco Zanini and helm the house of Halston. While the saga of exactly who will take over the reigns at the iconic seventies loungewear purveyor has played out across many a fashion blog in the ensuing months, Schwab's appointment (at least in my opinion) is both the most fitting and most exciting of the options touted, not least because there is a genuine affinity between Schwab's body-con meets space-age signature and the equally slinky Ultrasuede and streamlined jersey creations of the label's namesake founder Roy Halston Frowick. Case in point: witness Schwab's consistently cutting-edge use of silk-jersey (coincidentally also a Halston staple) over the past few seasons. For spring, Schwab bound the fabric with bejewelled rope, printed it with biblical drapery and twisted it around the body and back into itself; for A/W 2008, it was sliced into ankle-length tubes laser-cut to disintegrate around the body, while for S/S 2008 it came in thermochromic hues strapped with elastic sutures. Both designers, indeed, have always looked to Grecian notions of elegant drapery - and while Schwab's hyper-modern take on the sensuous projects Halston's seventies lounge-lover fluttering layers into a stark and uncompromising future, this injection of invention and innovation is just what is needed at a house where previous heads have been all-too reverential of the daunting legacy of the label.

Marios Schwab's technical innovation and design prowess has bayed for a bigger stage for a number of seasons - and what could be bigger than a New York-based behemoth (and revived retail success story) like Halston? Schwab takes up his place with Halston in July this year - but my breath is already bated to see what London's leading conceptual whizz-kid will conjure up.


  1. ASV
    09:34 21 May 2009
    Well stated Alex, I'm over the moon too. Well deserved and as you stated, well placed. xxxD
  2. FloraMcLean
    21:22 22 May 2009
    I am so excited for Marios I think he will be so perfect for Halston Bravo!
    F x