Neiman Marcus, the luxury retail department store based in the US, have just released an app aimed at enriching customer personal shopping experiences. If the app is active as the user enters the store, sensors automatically prompt the service to engage. Once running the app will allow customers to find new arrivals on the floor, and learn about the line, the designers and fabrics. Users will also be able to automatically alert a sales associate that you have entered the store, who will be provided with a Facebook photograph and your shopping history, so that they can easily identify you and recommend items. Using the app the user can also book sales appointments in advance, ask questions about products and scan QR codes so that the assistant knows what to bring to the appointment.
This is a service that is likely divide people, some may see it as a helpful resource when looking to make new purchases, others may see it more as a intrusive tool to sell, but as its something the user has to first download, this remains their choice. If you would like to test the service, the app can be downloaded from the iTunes app store. In order to get the full experience you will need to visit one of the stores.