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Project Launched!

As our frantic blogging this week has perhaps displayed, London Fashion Week is becoming an increasingly jam-packed affair, but this season Nana Aganovich and Brooke Taylor of young London label Aganovich have decided to opt out of the rat-race and present their collection via film on SHOWstudio. From 6pm this evening (their place on London's On/Off schedule), press, buyers and viewers alike will get their first peek at Aganovich's S/S 2009 'zeropointzero' collection collection. With designers seeking alternative modes of presentation both as a means to make their creations stand out and as a viable solution to both restricted schedule space and the demands (mental and financial) of staging a live catwalk show, Aganovich's collaboration with filmmaker Jez Tozer is an interesting alternative to the all-prevalent runway.