by Niamh White .

Nick Knight teams up with Paddle8 in exclusive Instagram project

In the run up to the much anticipated opening of our exhibition Flora, Nick Knight and SHOWstudio are teaming up with Paddle8 and Instagram to showcase images from Knight's summer holiday.

Following on from a season of groundbreaking online coverage of fashion month which included an extensive series of panel discussions streamed live over the internet, SHOWstudio are now joining forces with Paddle8; the web platform that is transforming the art market. Already boasting online exhibitions by Marina Abramovic and collaborations with the Royal Academy, Visionaire and Armory Art Fair, Paddle8 is not just another website trying to take art commerce online. It is augmenting the traditional gallery model by leveraging technology to allow members to view, research and acquire art works with the speed and ease that the internet affords. Never far from the zeitgeist of innovative onine ventures, Knight will utilise Paddle8 to feature his Flora portfolio online alongside his solo presentation of the work in the upcoming SHOWstudio Shop exhibition.

To celebrate this partnership, he has also collaborated with the site on a very intimate project. Beginning tomorrow, Paddle8 will reveal one of Knight's holiday instagrams each day over the coming two weeks. Knight's instagram feed is very much a shared visual diary capturing everything from high profile guests to everyday objects he encounters. The result is a constantly renewed collection of images that is eagerly consumed by his 25,000+ followers. In this very special collaboration, Paddle8 will showcase dramatic images of the Cornish landscape that offer up a taste of Knight's continued fascination with nature and botany.

To see these images visit Paddle8 each day over the coming fortnight and let us know what you think via facebook and twitter. You can also see Nick Knight's solo exhibition 'Flora' at SHOWstudio Shop, 1-9 Bruton Place, London from 11 October.