'The Happiest Day of Her Life', first shot of Agent Provocateur's 'White Wedding' advertising campaign by Nick Knight

From Joe Corré's screenplay directions that the heroine bride -Kate Moss- should appear "romantic, pink and full of hope" on the eve of her 'White Wedding', Nick Knight's first campaign image of six addresses all the classic elements of a kitsch boudoir scene: the powder-puff palette; the love heart vignette; the handheld mirror; a sweet butterfly hovering over virgin flesh. Meanwhile the accompanying film employs the help of a naked harpist to push the footage in more poetic direction. From tonight until Wednesday 7th, each night a different film and still image will serialise "the demise of a bride's 'big day' and the unravelling of the religious organisation behind it".