by Lou Stoppard .

We've launched a live Instagram and Twitter feed!

Our new collections design is all about embracing social media as a method of communicating fashion. From witty tweets to candid backstage snaps, we are pulling in all the commentary from fashion's great and good as they flit through fashion's four cities, iPhones in hand. As well as featuring key tweets and images in our collections feed - look at the amazing hair preparations backstage at Proenza Schouler - we have also launched a dynamic new live unit, the brain-work of tech-wizard Danny Brown. Check out all the collections-related Instagrams and Tweets from fashion week insiders live as they come in!