Since Patrick Grant of Norton & Sons re-launched the sporting and military label, E. Tautz in 2009, the straightforward philosophy of the brand has remained consistent, focused on producing substance and durability rather than showy fashion, has become a critical success. E. Tautz’s garments are built to be part of a carefully assembled wardrobe of clothes, which can be passed from generation to generation.
For Spring E. Tautz sought inspiration from Felix Carvajal, a marathon running postman from Havana. His wardrobe and those gents from the Olympic games in the early 20th century became a stimulus for the design team. The era before tracksuits were conceived, when athletes wore university jumpers and scarves with overcoats, jackets and trousers, is the basis for the latest offering from E Tautz and the result is a typically refined and successful effort.
Games inspired colours of bright blue, white, navy and pale grey are translated onto light flannels, linens and cottons resulting in a more youthful slant on style for E Tautz. Technical fabrications brings a sportier angle for the brand and with a list of small British industries producing the collection, E Tautz is an exceptional example of a brand that supports and celebrates the best of British design and manufacturing talent.