The SHOWstudio.com Shop is now offering a unique preview of Gareth Pugh's S/S 2011 collection for immediate purchase - a silk-chiffon scarf featuring a key monochrome graphic print from the collection. A limited edition run of just 100 piece are only be available to purchase through the SHOWstudio.com Shop, a full six months before Pugh's collection will appear in shops worldwide.

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Credits

• Director: Ruth Hogben
• Performance: Kristen McMenamy, Jonathan Baker at D1 Models
• Director of Photography: Simon Chaudoir
• Styling: Katie Shillingford
• Hair: Martin Cullen
• Make-up: Alex Box
• Nails: Marian Newman sponsored by Minx
• Production : Gainsbury and Whiting
• Executive Production : Sam Gainsbury and Anna Whiting
• Production Management : Kat Davey
• Set Design: Simon Costin
• Casting: AM Casting
• Styling Assistance: Beatriz de Cossio Dominguez, Neil Kalonji
• Hair Assistance: Neil Hopkins, Mark Francome-Painter, Soichi, Jaimie Tanner
• Make-up Assistance: Suzy Rycroft, Poppy France
• Nail Assistance: Adam Slee
• Music Direction: Matthew Stone
• Phantom Operator: Martin Goodward
• Camera Assistance: Nelson Oliver
• Gaffer: Gary Varney
• Electricians: Steve Davis, Martin Duncan, Lee Wilson
• Runners: Harry Flinder, Sandra Leko, Julia Monsell
• Location: Park Royal Studios
• Special thanks to Panalux, Park Royal Studios, Pirate