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Fashion Film: Iris van Herpen A/W 20 Haute Couture

by Ryan McDaniels on 6 July 2020

Iris van Herpen unveils the Transmotion dress for A/W 20 haute couture via a short film, featuring muse Carice van Houten. Paying homage to the brand’s Dutch roots, the actress serves as both inspiration and collaborator, starring in the film by Ryan McDaniels, that references the illusionary style of Dutch graphic artist Maurits Cornelis Escher. The term transmotion not only depicts the process of change from one state, form, style or place to another, it is also the visionary perceptions of the seasons and the visual scenes of motion in art and literature.

Iris van Herpen unveils the Transmotion dress for A/W 20 haute couture via a short film, featuring muse Carice van Houten. Paying homage to the brand’s Dutch roots, the actress serves as both inspiration and collaborator, starring in the film by Ryan McDaniels, that references the illusionary style of Dutch graphic artist Maurits Cornelis Escher. The term transmotion not only depicts the process of change from one state, form, style or place to another, it is also the visionary perceptions of the seasons and the visual scenes of motion in art and literature.

Direction:
Ryan McDaniels
Talent:
Carice van Houten, Rebekka Beate Groeneveld
Art Direction:
Eugene Yeap, Ryan McDaniels
Hair and Make-up:
Emmy Klomp
Film Edit and Colour Grade:
Ryan McDaniels
Film Camera:
Erwan van Buuren
Director of Photography:
Victor Horstink
Sound Design:
Salvador Breed
Music:
‘F Major’ by Hania Rani
Casting:
Tobias Heinrichs
Focus Puller:
Nina Da Costa
Production:
Ryan McDaniels, Tobias Heinrichs, Valentine Bouquet
Hair and Make-up Assistance:
Iris Zuidema
Gaffer:
Teun Pulles

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